Communication

WAFERS LAB

Extra Form

Country	Japan
Year	2021
Award	WINNER
Client	KIHACHI
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Fujii Chihiro
English	This is the package design of the new product "WAFERS LAB" of "patisserie KIHACHI". The illustration depicts the pastry chefs and animals working in the fictitious wafer laboratory, which was inspired by the product name Wafers Lab. It has a new packaging design like pop art. We also proposed that each item be a souvenir by giving it an illustration. It is a colorful coloring that makes you imagine the flavor of sweets that you will want to pick up when you line up at the store. After finishing eating, the interior is finished so that you will want to decorate it in your room.
Native	「patisserie KIHACHI」の新商品「WAFERS LAB」のパッケージデザインをいたしました。ウエハースラボという商品名から架空の工場であるウエハースラボラトリーをイメージし、そこで働くパティシエと動物たちをイラストで表現しました。ポップアートのような新しいパッケージデザインになっており、思わず手に取りたくなるように制作しました。また、個装にもイラストを施すことで、ひとつひとつがお土産として喜ばれるよう提案しました。店頭で並んだ時に手に取りたくなるような、お菓子のフレーバーを想像させるカラフルなカラーリングです。食べ終わった後にもインテリアとして部屋に飾りたくなるような佇まいに仕上げました。
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