Communication

GYNOBETACARE

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Mundipharma Korea Ltd
Affiliation	DIN
Designer	Mundipharma Korea Ltd, DIN, LeeYeon, SaramSaram
English	“Have you ever taken a look at your y zone?” For the confidence and health of Korean women, a feminine cleanser brand GYNO-BETACARE® has held a design campaign, ‘FIND ME, I LOVE ME’ With a message that says ‘loving my body starts from knowing myself’,GYNO-BETACARE® had an art collaboration with a female artist Lee Yeon, a Youtuber with the highest number of subscribers among Korean drawing Youtube channels. By comparing ‘journey to discover myself’ to y zone and expressing it as illustrations, it is intended to make the vulva care that may feel a bit troublesome familiar.
Native	"나의 y존을 본 적이 있나요?" 대한민국 여성의 80%는 자신의 y존을 본 적이 없을 정도로 y존 케어에 대한 인식이 부족한 상황입니다. 자신의 건강을 위해 y존 긍정적 인식과 케어는 꼭 필요하지만 경직된 사회 편견 속 y존 메시지를 소리 내지 못했던 문제가 있었습니다. 대한민국 여성의 당당함과 건강을 위해 여성청결제 브랜드 지노베타케어®가 디자인 캠페인 'FIND ME, I LOVE ME' 를 진행했습니다. 여성청결제 지노베타케어®와 자신의 y존을 직접 볼 수 있는 y존 거울, pH테스터기, y존 종이접기로 구성된 스페셜에디션을 제작하고 내 몸 사랑의 첫 시작은 자신을 잘 아는 것부터 시작한다는 메시지로 대한민국 드로잉 최대 유튜버 여성 작가 이연과 아트 콜라보를 진행하였습니다. '나를 발견하는 여정'을 여성의 y존에 빗대어 일러스트를 표현하며 어렵게 느껴질 수 있는 외음부 관리를 친숙하게 느낄 수 있도록 의도하였습니다.
Website	www.gynobetacare.co.kr
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