Communication

River Animal Medical Center BI

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Client	River Animal Medical Center
Affiliation	YNL DESIGN
Designer	YOONA LEE
English	The River Animal Medical Center exists for the healthy and happy lives of pets and pets. The water droplet-shaped brand symbol conveys the brand identity of the River Animal Medical Center, which is inspired by the vital river and makes the land fertile. We also developed graphic motifs derived from droplet-shaped symbols, which were used throughout the application, including business cards and envelopes, to add vitality. The logo type, developed to reflect the curve of pets, conveys a friendly image and expresses a bright and modern sensibility in white, gray, and silver colors.
Native	리버동물의료센터는 반려동물과 반려인의 건강하고 행복한 삶을 위해 존재합니다. 리버동물의료센터의 핵심 가치는 ‘지속적인 회복 Continuous Treatment’입니다. 끊임없이 흐르며 생명을 소생시키는 강물처럼 리버동물의료센터는 언제나 한결같은 태도로 반려동물과 반려인의 아픔을 치유합니다. 공간과 서비스의 지향점은 일시적인 질병의 치료에서 그치는 것이 아닌 반려동물과 반려인이 평안을 되찾고 오랫동안 건강을 유지할 수 있도록 돕는 것입니다. 리버동물의료센터가 추구하는 반려동물의 건강한 삶을 위한 동반자의 역할을 친근하면서도 세련된 이미지로 풀어내고자 했습니다. 물방울로 구성된 강아지 발바닥 형상의 브랜드 심볼은 생명력을 지니고 있는 강물에서 영감을 얻었으며, 이를 통해 대지를 풍요롭고 비옥하게 만드는 강물처럼 반려동물의 건강한 삶을 만드는 리버동물의료센터의 브랜드 정체성을 전달합니다. 또한 물방울 형상의 심볼에서 파생된 그래픽 모티브를 개발하였고, 이를 명함과 봉투를 비롯한 애플리케이션 전반에 활용하여 생동감을 더했습니다. 반려동물의 곡선을 반영하여 개발된 로고 타입은 친근감 있는 이미지를 전달하며, 화이트와 그레이 그리고 실버 컬러로 밝고 모던한 감성을 표현했습니다.
Website	www.ynldesign.com
Positive Comments

1. in Space
   

   Shang Li Jing Restaurant

2. in Communication
   

   Taiwan Hi marine highway brand

3. in Communication
   

   Kuma

4. in Industrial
   

   LOKLiK iPaint

5. in Space
   

   BIZEN Hotel SUE

6. in Communication
   

   CIDA Identity Rebrand

7. in Communication
   

   A STARZ VISUAL BRANDING

8. in Industrial
   

   Easyway Metal Ice Cream

9. in Industrial
   

   Metal Spinning Lamp

10. in Communication
    

    Baekje Soju Branding

11. in Space
    

    Reflections on Abandoned Houses

12. in Space
    

    Shanghai Qushui Lanting Resort Hotel

13. in Space
    

    JINS Saijo

14. in Communication
    

    UXUI Design for AIOps Platform Backend AI

15. in Space
    

    H Gallery Garden

16. in Space
    

    GLASS MOON

17. in Communication
    

    posheca

18. in Communication
    

    HEALIUM

19. in Communication
    

    DETECTIVES THE TRADE SECRET VISUAL BRANDING

20. in Communication
    

    Zi Zui Jin Ren

21. in Communication
    

    Indie Game & Culture Festival Burning Beaver

22. in Space
    

    EFETE GATE DESIGN

23. in Space
    

    EFETE Residential Building DESIGN

24. in Space
    

    SHU

25. in Space
    

    episode YONGSAN 241 Interior Design

26. in Space
    

    DesignToken Office

27. in Communication
    

    O2H TEA Brand Identity

28. in Industrial
    

    Exlicon L Golden Ratio Tools for Geometry

29. in Space
    

    Vivacious

30. in Communication
    

    Sign Language Badges for Hearing Impaired

31. in Space
    

    The Bar Tannin

32. in Space
    

    Chosen Temple

33. in Space
    

    The Giving Tree

34. in Space
    

    Tranquil Mist

35. in Communication
    

    Absolute W. 2025 Seasons Greetings Pack

36. in Communication
    

    Welcome Phoenix Visual Identity Rebranding

37. in Industrial
    

    HEALTRON S

38. in Communication
    

    VIVI Cocktail

39. in Space
    

    Glow In

40. in Space
    

    Currents and Isles

41. in Communication
    

    KOBE STORKS japan professional basketball

42. in Industrial
    

    VETAS HOMELIFT G200

43. in Space
    

    Hygge

44. in Space
    

    T Apartment

45. in Space
    

    Play Anytime

46. in Communication
    

    Multiposture Support Pillow

47. in Communication
    

    eltern

48. in Industrial
    

    Bamboo

49. in Space
    

    IPARK Water Objet

50. in Communication
    

    Formopia Brand Design

51. in Communication
    

    HIM TEA Branding

52. in Communication
    

    Bank of Taiwan Brand Design

Designed by sketchbooks.co.kr / sketchbook5 board skin