Communication

River Animal Medical Center BI

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Client	River Animal Medical Center
Affiliation	YNL DESIGN
Designer	YOONA LEE
English	The River Animal Medical Center exists for the healthy and happy lives of pets and pets. The water droplet-shaped brand symbol conveys the brand identity of the River Animal Medical Center, which is inspired by the vital river and makes the land fertile. We also developed graphic motifs derived from droplet-shaped symbols, which were used throughout the application, including business cards and envelopes, to add vitality. The logo type, developed to reflect the curve of pets, conveys a friendly image and expresses a bright and modern sensibility in white, gray, and silver colors.
Native	리버동물의료센터는 반려동물과 반려인의 건강하고 행복한 삶을 위해 존재합니다. 리버동물의료센터의 핵심 가치는 ‘지속적인 회복 Continuous Treatment’입니다. 끊임없이 흐르며 생명을 소생시키는 강물처럼 리버동물의료센터는 언제나 한결같은 태도로 반려동물과 반려인의 아픔을 치유합니다. 공간과 서비스의 지향점은 일시적인 질병의 치료에서 그치는 것이 아닌 반려동물과 반려인이 평안을 되찾고 오랫동안 건강을 유지할 수 있도록 돕는 것입니다. 리버동물의료센터가 추구하는 반려동물의 건강한 삶을 위한 동반자의 역할을 친근하면서도 세련된 이미지로 풀어내고자 했습니다. 물방울로 구성된 강아지 발바닥 형상의 브랜드 심볼은 생명력을 지니고 있는 강물에서 영감을 얻었으며, 이를 통해 대지를 풍요롭고 비옥하게 만드는 강물처럼 반려동물의 건강한 삶을 만드는 리버동물의료센터의 브랜드 정체성을 전달합니다. 또한 물방울 형상의 심볼에서 파생된 그래픽 모티브를 개발하였고, 이를 명함과 봉투를 비롯한 애플리케이션 전반에 활용하여 생동감을 더했습니다. 반려동물의 곡선을 반영하여 개발된 로고 타입은 친근감 있는 이미지를 전달하며, 화이트와 그레이 그리고 실버 컬러로 밝고 모던한 감성을 표현했습니다.
Website	www.ynldesign.com
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