LEGACY BEYOND ASIA - Last sweet -Money bag Design

Last sweet -Money bag Design

Industrial

Regions

China

Year

2021

Award

GOLD WINNER

Affiliation

The Guangzhou Academy of Fine Arts

Designer

Yu Lu, Jiachun Zhou

English

The design redefines the piggy bank and makes a paper money bag for the image of candy packaging, so that the paper bag has certain functions and expectation. When it is full and tearing open, getting a full coin is like the joy of getting a candy.The triangular shape makes it stand firmly on the table, and it is more environmentally friendly with disposable paper. The red ladder coin slot enhances the ritual of coin-operated ceremonies. The one-time material makes "carrying" and "taking" a very conflicting behavior. Once the seal is opened, the piggy bank loses its role as a "save" and becomes the ultimate sweetness.

Native

该设计将存钱罐重新定义，做成像糖果包装的纸质存钱袋，使纸袋具备一定的功能和期待感。当存满时和撕开时，获取存满的硬币就像获得糖果时的喜悦，赋予取钱行为新的心理感受。三角造型使它稳稳地挺立在桌上，红色的阶梯投币口强化了投币时的仪式感。包装材质选取偏硬质的牛皮纸使产品更具品质感，同时也是环保性材料，生产成本和运输成本较低；花纹印刷采用普通彩色印刷，可实施性强；蚂蚁线采用模具机器一次压制，可实现产品的大批量生产。整体工艺和材料更加简单环保，可实施性强。打破原本老旧冷冰冰的存取方式，一次性的材质使“存”与“取”成为具有极具内心冲突的行为，一旦开启封口，存钱罐就失去了其作为“存”的作用，成为最终的甜蜜。

Positive Comments