Communication

SNUG SOCKS

Extra Form
Country	Chinese Taipei
Year	2025
Award	WINNER
Affiliation	SZ JIE LI ENTERPRISE Co., Ltd.
English	SNUG SOCKS' main goal is to "address consumer issues with a strong sense of purpose." We are committed to ensuring that our products are safe, healthy, effective, and long-lasting in order to combat the waste generated by fast fashion and contribute to a circular economy. Our range includes odor-control hosiery and functional socks designed to regulate temperature and provide comfort, all developed with the consumer's needs in mind. We believe that socks are not just a fashion accessory, but an essential functional item in everyday life.
Native	「sNug襪」的初衷為「有感解決消費者問題」，同時堅持產品必須兼具安全健康與有效耐用，以此降低快時尚所帶來的資源浪費，實現循環經濟（circular economy）之目標。從異味控制的襪品開發，到可控溫、涼感、舒適的機能襪研發，皆是以消費者的需求為出發點。藉此，讓襪子不再只是一種穿搭配件，更是一種具備機能性的生活必需品。本產品除了注重功能性之外，也有追求時尚感，讓消費者獲得舒適穿搭體驗的同時，亦能展現個人風格與品味。襪品的配色有選用耐髒的黑、灰、藏青色及繽紛的馬卡龍色調，不僅能提升產品外觀的吸引力、滿足不同消費者的喜好，還能因應各種使用情境和加強品牌的辨識度。鑒於台灣屬於海島型國家，氣候環境潮濕悶熱，導致腳底容易因汗液堆積而造成細菌滋生，產生腳臭問題。為改善此狀況，團隊研發出了S.TOP+專利複合銀離子吸臭纖維，不僅能達到抗菌、除臭、吸濕、透氣等功效，還能有助於淨零碳排（Net Zero）的實現。其中，襪品的消臭性能經SGS檢測，可達99%以上的除臭效果。 sNug是以ESG的概念推動綠色永續減碳計畫，致力用行動支持環保永續。從原料、紡紗、染整、驗紗、織襪、驗襪、包裝到出貨，每個環節都努力朝著SDGs3「促進良好健康與社會福利」、SDGs12「確保永續消費及生產模式」、SDGs15「維護陸域生態」等發展目標前進。藉此，每雙襪子不僅能滿足消費者對品質、時尚的追求，更能表達對環保的重視與關懷。
Website	shop.snug.com.tw
Positive Comments
Judging Comments	SNUG SOCKS has been highly praised for its commitment to sustainability and consumer well-being. By prioritizing durability, odor control, and temperature regulation, the brand successfully addresses common issues in fast fashion while promoting a circular economy. The thoughtful design and high-quality materials ensure long-lasting comfort, proving that socks can be both functional and environmentally responsible, rather than just a fashion statement.