Communication

Oddor

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Hongik University
Designer	Minseo Kim, Seoyun Choi, Mihyeon Bae, Jiyoung Yoo
English	Oddor, a fragrance design project, celebrates scents as art, transcending standardized forms. Each element of the brand reflects brand values of "Aesthetic forms," "Lasting Experience," and "Extension of Your Scents", offering a harmonious yet diverse experience. 6 kinds of scents are translated into Bottles, to graphics, and to lines , enriching the immersive fragrance journey. Oddor introduces products, including incense and candles, showcasing an expansiveness beyond perfumes. The brand ensures consistent graphics, from cards to blotter papers, specific to each fragrance.
Native	‘향의 종류는 무수히 많은 반면, 향수병 디자인은 늘 일관되고 정형화된 형태로 귀결될까?’, ‘후각을 넘어 다양한 감각을 통해 향을 경험할 수는 없을까?’ 라는 의문에서 탄생한 이상하지만 예술적인 향수 브랜드 ‘오도어’입니다. 오도어는 향 자체를 하나의 예술작품으로 선보이며 향의 지속적인 감각을 도모합니다. 오도어의 모든 디자인 요소는 예술적인 오브제, 감각의 확장, 지속되는 경험이라는 브랜드의 핵심가치에 기반하여 제작되었습니다. 6가지 대표 향에서 착안한 독특한 형태와 재질을 담은 향수병을 디자인하고, 이로부터 2D 그래픽과 컬러, 라인 일러스트를 파생시켰습니다. 다양한 단계를 거쳐 응축된 디자인 요소들이 오도어의 애플리케이션 곳곳에 녹아들어 있어 일관되지만 다채롭게, 브랜드를 경험할 수 있습니다.
Website	www.behance.net/gallery/159865963/oddor-Brand-eXperience-Design
Positive Comments
Judging Comments	Oddor was praised for its artistic approach to fragrance design, seamlessly translating scents into visual and tactile experiences. The harmonious yet diverse design language, from bottles to graphics, was acclaimed for creating a multi-sensory journey. By expanding beyond perfumes to incense and candles, Oddor was recognized for its versatility and immersive storytelling, elevating fragrance into an experiential art form.

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