Communication

Hive Lounge

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	Planetary Craft
Designer	Hanjoo Jho, Sewoong Kim, Jongwook Won, Byungwan Kim
English	Hive Lounge is a franchise Holdem Pub with enjoy various board games. Hive Lounge where you can relieve the stress of daily life and enjoy leisure time safely, has opened 20 franchises across the country, and many people are enjoying the game. This illustration was created for the user's enjoyment. The graphic motif was produced with a retro sensibility of various spaces, stories, and colors in the culture of Hellenism. Hallenism is a culture where East and West meet to create a creative culture, and it is also the motto pursued by Hive Lounge.
Native	하이브라운지는 다양한 보드게임을 즐길 수 있는 보드게임 프렌차이즈 이다. 코로나로 지친 일상의 스트레스를 풀고 안전하게 여가를 즐길 수 있는 Holdem Pub으로 전국에 20여곳의 프렌차이즈를 개설했으며 많은이들이 게임을 즐기고 있다. 사용자의 즐거움을 위해 본 일러스트를 제작하였다. 그래픽의 모티브는 핼레니즘의 문화속에 있는 여러 공간과 이야기, 색체를 레트로한 감성을 담아 제작하였다. 핼레니즘은 동서양이 만나 창조적 문화를 탄생시킨 문화이며 하이브라운지가 추구하는 모토이기도 하다. 본 그래픽을 소재로 포커 뿐 아니라 여러 기념품을 제작하여 배포 및 판매를 하고 있으며 슈퍼그래픽과 간판 등 적극적인 브랜딩의 소재로 활발이 사용되고 있다. 포커게임을 부정적인 이미지에서 벗어나 보다 건전한 여가문화로 자리잡고 많은 사용자가 기억하기 위해 다양한 시도를 하고 있다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

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    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

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    Bellagio

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    Pandora Box

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    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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