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Hang Seng New Generation banking

Extra Form

Country	China Hong Kong
Year	2022
Award	WINNER
Client	Hang Seng Bank
Affiliation	IMO design
Designer	Marco Choi, Yan Yik Lun, Natalie Chan, Fung Yeung
English	Co-banking Concept The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Native	空間共享銀行概念 新世代年輕人擁有「勇於探索，為自我增值」的思想。在分行內的顧客可享受探索的過程，讓顧客感受到全新的顧客體驗。 翻新後的分行採用開放式的設計空間，以柔和燈光和溫暖而親切的木質元素，塑造舒適/休閒的風格，當中更包含創新電子化自助服務元素，包括電子取票系統，配備平板電腦的吧台和開放式自助櫃台。讓新世代年輕客戶可以感受自助服務的體驗，並可以透過探索新服務的過程，為自我增值。並打破一貫銀行服務模式, 創造出乎意料的自助銀行服務新體驗。 1. E ticket : 除了親自進入分行取票等待服務外，亦可以手機app取票，預先取票，無需花時間排隊等候。 2. Digital table :取票/ 等待過程時， 客人可以在digital table ,探索恆生新服務，旁邊亦有無線充電，可以為手機充機。 3. 同時間digital table 亦是 教學空間，利用無線連接，可以為顧客提供教學/ 新服務的簡介。 4. 演講/座談區： 日常分行運作時，會以休閒形式展示不同風格/ 顏色座椅， 可讓客人在等候期間亦可用手機探索恆生服務。 5. 當座談會日程時， 投影幕和投影機將降下， 教授/ 職員會為顧客展示創新服務/ 最新市場趨勢。 6. Teller counter : 以開放式櫃臺服務客人， 讓顧客感受到熱情/ 舒適的服務品質。 分行整體以柔和燈光，塑造舒適/休閒的風格。以木為設計原素，分佈不同角落，帶來更homey,親切的感覺。
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