Space

Cassina Showroom

Extra Form
Country	China
Year	2024
Award	WINNER
Client	LIVING The Life in the Future
Affiliation	OUTIN DESIGN
Designer	Wang Chen
English	The design team integrated the concept of home life into the design of this showroom based on Cassina's brand temperament. Furniture pieces are set up as small installations that enclose and simulate various home scenes, cozy but classy. Customers are surrounded by the museum-like display when entering the space. The creation of the architectural space and the unique design techniques of the project display the Cassina's past and future in a more profound and clear way. The avant-garde spirit of the brand is perfectly displayed in every detail in the design.
Native	基于Cassina的品牌气质，设计团队将居家生活理念融入展厅的设计中。家具设置成小型装置作品，围合模拟出不同的居家景致，构建温馨却不失质感的场域氛围。顾客徒步进入空间后，被博物馆一般的展陈方式围绕。露台的设计，加强人与人之间的互动性，让城市的气息与建筑空间更相贴切。对门店的长条直线楼梯进行改造，增加空间停留点，让顾客在探索过程中获得乐趣，也能在其中进行活动与交流。天花的设计灵感源于公元前27年罗马的一座神秘建筑——万神庙。以其现代线条的流动性增添新的空间维度，打造视觉亮点的同时建立过去与未来的联结点。墙、地、天花一体的色彩基调为空间铺陈施展多重可能。玻璃围塑而成的旋转楼梯将质感与通透感相结合，为观者带来纯净且灵动的视觉感受，调和空间色系与材质的变化，编织张弛有度的氛围。不同形态与曲线的组合穿插，与现代家具的几何感相衬，增加空间的秩序感与层次感，让各部分空间独立分隔却又相互联系，加深设计语言的饱满度。以园林框景的设计笔触，勾勒一处正圆圆洞。让其他区域的光线与风景落印而下，为空间注入别出心裁的画面亮点。在光作用于环境的同时，为顾客带来独特的感官体验。建筑空间的构造，独到的设计手法，让Cassina的过去与未来以清晰明了且更深刻的方式呈展而出，品牌的先锋性得以完美呈现于空间设计的每一处细节。
Positive Comments
Judging Comments	The showroom design, inspired by Cassina's brand essence, has been highly praised for its innovative integration of home life into museum-like displays, creating cozy yet sophisticated settings. The setup of furniture as small installations that mimic various home scenes allows customers to experience the brand's avant-garde spirit in every detail. The architectural space and unique design techniques effectively convey Cassina's heritage and future vision, earning acclaim for presenting the brand's identity in a profound and clear manner.