Communication

Hive Lounge

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	Planetary Craft
Designer	Hanjoo Jho, Sewoong Kim, Jongwook Won, Byungwan Kim
English	Hive Lounge is a franchise Holdem Pub with enjoy various board games. Hive Lounge where you can relieve the stress of daily life and enjoy leisure time safely, has opened 20 franchises across the country, and many people are enjoying the game. This illustration was created for the user's enjoyment. The graphic motif was produced with a retro sensibility of various spaces, stories, and colors in the culture of Hellenism. Hallenism is a culture where East and West meet to create a creative culture, and it is also the motto pursued by Hive Lounge.
Native	하이브라운지는 다양한 보드게임을 즐길 수 있는 보드게임 프렌차이즈 이다. 코로나로 지친 일상의 스트레스를 풀고 안전하게 여가를 즐길 수 있는 Holdem Pub으로 전국에 20여곳의 프렌차이즈를 개설했으며 많은이들이 게임을 즐기고 있다. 사용자의 즐거움을 위해 본 일러스트를 제작하였다. 그래픽의 모티브는 핼레니즘의 문화속에 있는 여러 공간과 이야기, 색체를 레트로한 감성을 담아 제작하였다. 핼레니즘은 동서양이 만나 창조적 문화를 탄생시킨 문화이며 하이브라운지가 추구하는 모토이기도 하다. 본 그래픽을 소재로 포커 뿐 아니라 여러 기념품을 제작하여 배포 및 판매를 하고 있으며 슈퍼그래픽과 간판 등 적극적인 브랜딩의 소재로 활발이 사용되고 있다. 포커게임을 부정적인 이미지에서 벗어나 보다 건전한 여가문화로 자리잡고 많은 사용자가 기억하기 위해 다양한 시도를 하고 있다.
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