Space

HCH Fashion Boutique Store

Extra Form

Country	China
Year	2021
Award	WINNER
Client	Wuhan HCH Culture International Trade Co., Ltd.
Affiliation	SpActrum
Designer	Yan Pan
English	We recognized a classic Basilica prototype from the symmetrical columnar hall in this modern commercial shopping mall. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. The layout is a result of learning from the ancient polytheistic temples in Greece. Inspired by the visual-axis projection principles of the Acropolis. The three pink "bridges” are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote. Display system is inspired by Basilica shrine panels.
Native	这个在现代化的商场里桃花源般的存在，实质是一个商业的巴西利卡。一个纵深的洞穴般的空间，两排粗大的柱子形成的柱廊，是一个经典的巴西利卡原型空间。场地的这个特质让我们看到了一个商业性空间向纪念性和精神性转移的可能性。商业在当今社会的宗教一般的地位似乎得到了一次强调。我们学习多神教时期的建筑来作为对应，雅典卫城的轴线抛射原理被用来作为“桥”的基本排列方式，目的是使远处的收银台即不迫在眉睫也不遥不可及。教堂巴西利卡的最深处是圣坛，而在这个消费主义时代，一个商业巴西利卡的最深处可能就是收银台。让人们如何愿意一层一层地深入到空间中，走到空间的最深处，是我们需要解决一个问题。我们使用了三个弧形桥，在空间中进行连续抛射，将人的视线和游历自然引导到这个巴西利卡的最深处，同时，这三个桥也成为最重要的空间组织器。入口大门被分割为四扇，借鉴早已成熟的古典雕塑视觉平衡原理被设计成可以折叠放置的空间雕塑。这个设计有意思的地方在于如此多的历史引用，如此多的经典设计被借用在意识形态完全发生了颠覆的社会类型上爆发的错位的力量。 定制展示家具设计试图以统一的语言建立可模块化组合的单元体，完成载货、展示、试衣等多种功能。单元体的语言体系以对于时装展架的分解开始，垂直方向从上到下分为视觉传达、挂衣两个层次，以垂直分层切割支撑系统，将支撑系统分割为上下错位的logo品牌板和立柱两部分，中部的展示填充系统根据功能发展为多种模块：墙体，开门，隔板，网状背景板和挂衣架。这些不同功能的单元体组合完成了店内大部分的功能。
Website	www.spactrum.com
Positive Comments

1. in Communication
   

   Adult Children Test Book

2. in Industrial
   

   Design for children

3. in Communication
   

   Contour dust app

4. in Communication
   

   Adjustable label

5. in Communication
   

   Comewithheavenlywind

6. in Industrial
   

   InkRuler

7. in Industrial
   

   Soap sharpener

8. in Industrial
   

   Ostrich balance car

9. in Industrial
   

   Protecter

10. in Industrial
    

    New Defend the net

11. in Space
    

    Because & So Couture

12. in Space
    

    Aplomb Life

13. in Communication
    

    Revive Salted Fish

14. in Industrial
    

    Parent-Child Shopping Cart

15. in Industrial
    

    SH-Hero Pen Box

16. in Communication
    

    information design

17. in Industrial
    

    momom

18. in Industrial
    

    SimpleVaccineNeedle

19. in Industrial
    

    ADAPTIER

20. in Communication
    

    Hao Chi De King Cuttlefish Logo

21. in Industrial
    

    JIN GU

22. in Industrial
    

    APMS-1020A / Air purifier and Humidifier

23. in Industrial
    

    AQUA PEELING

24. in Space
    

    Yunnan Baiyao Dali Park

25. in Communication
    

    Design of Epidemic Prevention System

26. in Industrial
    

    SMART-BOX

27. in Communication
    

    Zealren Design

28. in Space
    

    Snail Bay

29. in Space
    

    FRAME

30. in Space
    

    City of Light

31. in Industrial
    

    Bird's sake cup

32. in Industrial
    

    Toy Lamp NORA

33. in Communication
    

    Hope Water Branding

34. in Industrial
    

    City Toilet

35. in Space
    

    BINZHOU TENTIMES PARK ONE SALES CENTER

36. in Communication
    

    GYNOBETACARE

37. in Industrial
    

    LDM Laser Distance Measurement

38. in Industrial
    

    Portable Pearl China Tableware Set

39. in Space
    

    ONE RIVERSIDE MANSION

40. in Space
    

    WHEN LIFE MEETS LIGHT

41. in Space
    

    Merchants· The Bund of Nantong

42. in Industrial
    

    2020 Korea Public Service Ad Festival

43. in Space
    

    Wuxi Shi Ba Dang Restaurant

44. in Industrial
    

    Building blocks for general structures

45. in Space
    

    HCH Fashion Boutique Store

46. in Space
    

    SUNAC Chongqing One Sino Park

47. in Space
    

    RONSHINE JONOON · MOON & YARD

48. in Space
    

    Wood, Stone, Serenity

49. in Space
    

    THE TASTING ROOM

50. in Communication
    

    WAFERS LAB

51. in Space
    

    Tanya Chua [LEMURIA] world tour 2016

52. in Communication
    

    KIHACHI STYLE

53. in Industrial
    

    The bloom slim

54. in Space
    

    CM Cruise Terminal Sales Center

55. in Communication
    

    Grampus Brand Identity

56. in Communication
    

    Comme Aesthetic Brand Identity

57. in Space
    

    GREENLAND IN OPTICS VALLEY Sales Center

58. in Industrial
    

    Z-LAMP

59. in Space
    

    Deloitte Taiwan

60. in Industrial
    

    POTENZA RF Needle Laser

Designed by sketchbooks.co.kr / sketchbook5 board skin