Communication

UNAJIRO VI

Extra Form

Country	Japan
Year	2023
Award	GOLD WINNER
Affiliation	CRATER
Designer	KEISUKE AKARI
English	It is an eel bowl shop in Kanazawa City, Ishikawa Prefecture, Japan. Mark expresses the eel "ウ", the delicious "う", and the illustration of the bowl, and the smile (nose and mouth) after eating. A mustache character decoration is attached to express a sizzle feeling. Since eel is eel in English, it is expressed as if it were an eel. It is a Japanese design in black and red. We designed the store's goodwill, lanterns and other decorations, chopstick bags, apron, etc. in total to build a visual identity. Since the chopstick bag is made of paper, it has a paper recycling mark, but it is combined with the eel mark to express its uniqueness.
Native	日本の石川県金沢市近江町市場にある、鰻の丼ぶり屋です。 シンボルマークはウナギの「ウ」、うまいの「う」、そしてどんぶりのイラスト、食べた後の笑顔（鼻と口）を表現しています。 鰻屋さんのおいしいシズル感を表現するため髭文字という文字の装飾をつけています。 鰻は英語でeelなので鰻に見立て表現しています。 黒と落款に使用される赤で日本らしさ、和のデザインを表現しポップながらも品のあるデザインに仕上げています。 お店ののれんや提灯などの装飾品や箸袋、前掛けなどトータルでデザインしビジュアルアイデンティティを構築しました。 箸袋は紙製なので紙のリサイクルマークをつけていますが鰻のウナギマークと合わせてユニークさを表現しています。
Website	crater.co.jp
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