LEGACY BEYOND ASIA - Hope Water Branding

Hope Water Branding

Communication

Area

China

Year

2021

Award

WINNER

Affiliation

PAO Creative Group

Designer

Xia Mingsheng, He Yang, He Jiapeng, Wang Jiaqi, Sun Mengge

https://www.youtube.com/watch?v=YgaaDa8duVg

English

"Hope Water" is a plants beverage brand of oriental herbal sparkling juice, which means "giving good hope". In China, we always associate some plants with good wishes. There are a series of new herbal sparkling juices under the brand of Hope Water: Wang Taohua (It means we hope that you will harvest sweet love), Wang Xingfu (It means we hope that you will harvest a happy life).These juices combine and innovate fruits such as hawthorn, peach, apricot, waxberry and some native herbs. What’s more, the herbal juices combined with the taste of sparkling water,bring users a healthy and young taste experience.

Native

“好望水”是一个东方草本气泡果汁的植物饮料品牌，意为“给予美好的希望”。在中国，我们总是会把一些植物和美好的祝福产生关联和寄托。向好友委婉温和的传递美好的祝愿。好望水旗下一系列新草本气泡果汁：望山楂（希望你收获健康的生活）、望桃花（希望你收获甜蜜爱情）、望杏福（希望你收获幸福生活）、望梅好(希望你一切安好)，将山楂、桃子、杏子、杨梅等水果和一些本土的草本植物进行组合与创新，用传统的熬煮工艺，保留山间好物的营养成分，为现在年轻群体带来0添加，健康，纯天然的植物果汁饮料，并融合气泡水的口感，给用户带来健康且年轻的口感体验，同时也将每一份祝福与希望传递给用户朋友们，愿他们健康、甜蜜、幸福、一切安好。

Website

weibo.com/u/7477028271

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