LEGACY BEYOND ASIA - 365 days Taiwanese Foods Calendar

365 days Taiwanese Foods Calendar

Communication

Regions

Taiwan

Year

2023

Award

WINNER

Affiliation

ASIA UNIVERSITY

Designer

Goyen Chen

https://www.youtube.com/watch?v=x_sbKaoj3aA

English

The calendar design features illustrations and is accompanied by descriptions of ingredients, corresponding eating months, 24 solar terms, and eating corresponding festivals, all of which reflect how oriental people value time arrangements in their culture. The overall concept of the outer packaging is the "Bento Box" which symbolizes the culture of the civilians in Taiwan. Open the bento, inside is a set of Taiwanese food calendar and a paperweight with the image of a spoon—means full of satiety, from the inside out. The magnetic buckle design is used for collection and display, which is practical and interesting !

Native

365天台灣美食日曆以各種台灣美食插圖為主要視覺呈現。商品結合傳統手撕日曆，呈現台灣地區美食365道菜的寓意。日曆設計以插圖為主，並附有食材說明、對應的飲食月份、二十四節氣、飲食對應的節日等，都體現了東方人在文化中對時間節日安排的重視程度。外包裝的整體概念是象徵台灣地區平時吃飯使用的容器“便當盒”。打開便當，裡面是一套台灣美食日曆和一個中式湯匙的紙鎮，在東方文化中，贈送湯匙也代表著有飽足之意，是希望收到日曆的人，也有福氣的象徵。兩者都顯示了台灣地區的飲食文化的重要性。磁扣的設計用於收藏展示，實用又有趣，適合送禮或自用！日曆不僅傳達了美食的豐富多樣性，更深入了解獨特的台灣地區的美食文化。我們期待通過創作將華人美食精神和傳統文化發揚光大。

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