LEGACY BEYOND ASIA

engraft

Industrial

Area

China

Year

2021

Award

WINNER

Affiliation

EBENZ Branding Solution Co

Designer

Qin Zhen

http://www.helloebenz.com/nd.jsp?id=10#_jcp=1

English

Engraft is an eco-conscious tableware that uses PLA bioplastics that can be recycled and naturally biodegradable. This packaging design follows the environment-friendly design of the brand. The simple aesthetics, close to the color of pure natural plants and a paper-shaped triangular prism structure, emphasizes the brand's advocation of nature and conveys the concept of "grafting between nature and artificial”.

Native

engraft是以生态意识为主轴的品牌，产品使用可回收可降解的PLA生物塑料制成，品牌诠释自然生物与人工产物“嫁接共生”的精神理念，如把芹菜嫁接到叉子上，把花瓣嫁接汤匙上，把叶子嫁接刀上。可降解的一次性餐具以别致的外观及包装设计鼓励人们爱惜并重复使用它们。本包装设计运用质朴的自然美学，旨在追求精美外观和减少环境消耗之间取得巧妙平衡。藉此强调品牌崇尚自然、传达“自然与人工之嫁接“理念。包装：单张纸成形，零胶水拼合，环保低消耗。造型：三菱柱结构，更大限度节省运输空间，方便存放。手法：版画表现手法，凸显天然染料的印墨肌理及古朴自然的韵味。色彩：接近纯天然植物色彩，诠释崇尚自然、回归自然的品牌精神。

Website

www.helloebenz.com

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