Communication

SPOON RADIO BRAND IDENTITY DESIGN

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	named
Designer	Youngno Yoon
English	Spoon Radio, one of the most well-known real-time audio broadcasting platforms in Korea, is a service used by about 3 million people every month in 20 countries. While we had a clear business goal, the customer recognition of Spoon and the reason to use it were unclear. To prevent the interference of brand image caused by sending multiple marketing messages in different regions and countries, Spoon required a unique integrated brand identity. As such, after selecting "Alive" as the brand essence that can deliver a clear and consistent awareness for Spoon's global success, we carried out a brand renewal to prepare a new value system.
Native	대한민국 대표 실시간 오디오 방송 플랫폼 스푼라디오는 20개 국가에서 매 월 약 300만 명이 이용하는 서비스 입니다. 기존의 스푼라디오는 비즈니스적 목표는 명확하나 고객 인식상 'Spoon'에 대한 정의와 'Spoon'을 사용해야만 하는 이유는 명확하지 않습니다. 지역(국가)별, 시기별로 다양하게 발생할 마케팅 메시지로 인한 브랜드 이미지 간섭을 막기 위해 Spoon만의 명확한 통합 브랜드 아이덴티티가 필요한 상황이었습니다. 따라서 Spoon의 글로벌 성공을 위한 명확하고 일관된 인식을 전달할 수 있는 브랜드 에센스 'Alive'를 선정 후 이에 맞는 새로운 가치 체계를 마련하는 브랜드 리뉴얼 작업을 단행하였습니다.
Positive Comments

1. in Space
   

   ENTROPY OFFICE

2. in Space
   

   Yinlu restaurant

3. in Space
   

   Jian Sushi

4. in Space
   

   Fairy Tale Forest

5. in Space
   

   Lakeshore Hotel Hualien Taroko

6. in Space
   

   An Villa Aesthetics Pavilion

7. in Space
   

   116 Lake House

8. in Space
   

   E House

9. in Space
   

   The Relaxation in Art

10. in Communication
    

    Light Box

11. in Communication
    

    Food Desert

12. in Industrial
    

    Filling Expert

13. in Industrial
    

    Chase the starlight

14. in Space
    

    ZER01NE DAY 2019

15. in Space
    

    GINZA SORA

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    The Ink Bench

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    Clay IoT Home workout Station

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    Wound suture equipment

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    Mr. Baldie

20. in Industrial
    

    BAMBOOL(desk stand lamp)

21. in Communication
    

    Digital Twin Virtual School Device Management

22. in Industrial
    

    NUANBAO

23. in Industrial
    

    Balanca

24. in Industrial
    

    ZERO No touch lenses

25. in Communication
    

    Hangeul Braille integrated Universal Font

26. in Communication
    

    KITSCH COW BRAND IDENTITY

27. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

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    PRIOR CORPORATE IDENTITY

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    Graphic and Bullion of National Palace Museum

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    HANAGATA

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    no touch knob premium

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    Live shopping platform Chakaday

35. in Communication
    

    Cabinet de Poissons

36. in Space
    

    Park Light

37. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

38. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

39. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

40. in Communication
    

    FISH CAKE GIFT SET PACKAGE

41. in Communication
    

    tanigawa hanare

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    Potori typeface

44. in Industrial
    

    Beachbuddy

45. in Communication
    

    DtB

46. in Industrial
    

    Basket Table

47. in Communication
    

    Got it

48. in Industrial
    

    Elastic weight scale

49. in Space
    

    W.M

50. in Industrial
    

    Phare

51. in Communication
    

    Reminder note

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    Tray Coin Bank

53. in Communication
    

    Fashion Brand Romantic Tiger Branding

54. in Communication
    

    mindwalk Brand Identity Design

55. in Communication
    

    YUSHIN Corporation Identity Design

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    The Iron Squad Visual Branding

57. in Communication
    

    MEDIFOAM

58. in Communication
    

    Higan no Futari Two on the edge Poster

59. in Industrial
    

    MILLET

60. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

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