Communication

KITSCH COW BRAND IDENTITY

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	MOTUNGI WOO
Affiliation	YNL DESIGN
Designer	YOONA LEE
English	The finest beef and wine brand, Kitsch Cow, offers customers the best experience with unique interiors and artwork. Kitsch Cow wanted to convey the pleasant sensation, rather than the bold and robust image of the existing butcher. Utilizing an 'angel' who has meat or enjoys wine expresses the brand experience of customers who pleasantly enjoy meat and wine. The olive leaves and grapes, symbolize the freshness of wine, and it is used as a decorative element of the wordmark. Kitsch Cow combines colors inspired by the Kremlin Palace, St. Basil's Cathedral in Russia, to the BI to give a differentiated sensibility from traditional butchers.
Native	최상급 한우와 와인을 판매하는 브랜드 Kitsch Cow는 독특한 인테리어와 아트워크를 즐길 수 있는 오프라인 매장으로 고객들이 이제껏 느끼지 못했던 최상의 경험을 선사합니다. 일반적인 정육점과 차별화된 BI 개발을 위해 Kitsch Cow가 지닌 가치들을 탐구하였습니다. Kitsch Cow는 사랑스러운 아기천사를 모티브로 삼아, 기존 정육점의 볼드하고 강인한 이미지보다는 고기를 즐기는 사람들이 느끼는 감성을 더 친근하고 유쾌하게 전달하고자 했습니다. 고기를 들고 있거나 와인을 즐기고 있는 ‘아기천사’를 활용해 고기와 와인을 즐기는 고객들의 브랜드 경험을 유쾌한 방식으로 표현했으며, 고기와 함께 표현된 올리브 잎과 포도, 식물은 고기와 와인의 신선도를 상징하며 워드마크의 장식요소로 활용되었습니다. 키츠카우(Kitsch Cow)는 러시아의 크렘린 궁, 성 바실리아 성당에서 영감 받아 개발된 컬러를 내부 인테리어와 B.I에 접목하여 기존의 정육점과 차별화 된 감성을 전달합니다. 로고와 엠블럼, 브랜드 컬러 및 패키지 등 다양한 브랜드 자산을 일관된 톤앤매너로 구축하여 Kitsch Cow에 방문한 고객에게 유니크하고 기억에 남는 브랜드 경험을 선사하고자 했습니다.
Website	ynldesign.com
Positive Comments

1. in Space
   

   Cloud Walk Pavilion

2. in Space
   

   dreamer

3. in Space
   

   ENTROPY OFFICE

4. in Space
   

   Yinlu restaurant

5. in Space
   

   Jian Sushi

6. in Space
   

   Fairy Tale Forest

7. in Space
   

   Lakeshore Hotel Hualien Taroko

8. in Space
   

   An Villa Aesthetics Pavilion

9. in Space
   

   116 Lake House

10. in Space
    

    E House

11. in Space
    

    The Relaxation in Art

12. in Communication
    

    Light Box

13. in Communication
    

    Food Desert

14. in Industrial
    

    Filling Expert

15. in Industrial
    

    Chase the starlight

16. in Space
    

    ZER01NE DAY 2019

17. in Space
    

    GINZA SORA

18. in Industrial
    

    The Ink Bench

19. in Industrial
    

    Clay IoT Home workout Station

20. in Industrial
    

    Wound suture equipment

21. in Industrial
    

    Mr. Baldie

22. in Industrial
    

    BAMBOOL(desk stand lamp)

23. in Communication
    

    Digital Twin Virtual School Device Management

24. in Industrial
    

    NUANBAO

25. in Industrial
    

    Balanca

26. in Industrial
    

    ZERO No touch lenses

27. in Communication
    

    Hangeul Braille integrated Universal Font

28. in Communication
    

    KITSCH COW BRAND IDENTITY

29. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

30. in Communication
    

    PRIOR CORPORATE IDENTITY

31. in Industrial
    

    HOTATA Smart Lock V86

32. in Communication
    

    Governance Jungnang Local Brand Design

33. in Communication
    

    Graphic and Bullion of National Palace Museum

34. in Industrial
    

    HANAGATA

35. in Industrial
    

    no touch knob premium

36. in Communication
    

    Live shopping platform Chakaday

37. in Communication
    

    Cabinet de Poissons

38. in Space
    

    Park Light

39. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

40. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

41. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

42. in Communication
    

    FISH CAKE GIFT SET PACKAGE

43. in Communication
    

    tanigawa hanare

44. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

45. in Communication
    

    Potori typeface

46. in Industrial
    

    Beachbuddy

47. in Communication
    

    DtB

48. in Industrial
    

    Basket Table

49. in Communication
    

    Got it

50. in Industrial
    

    Elastic weight scale

51. in Space
    

    W.M

52. in Industrial
    

    Phare

Designed by sketchbooks.co.kr / sketchbook5 board skin