Communication

HODRMEN Brand Design

Extra Form
Country Chinese Taipei
Year 2020
Award GOLD WINNER
Client HODRMEN
Affiliation Process Group
Designer Xinhong Yeh, Estela Lin, Jules Li Kaiching Liu, Yujie Hsueh, Weihsiang Hung
English HODRMEN shows the brand’s unique taste while conveying a sense of professionalism. The brand logo extracts the first letter “H” from HODRMEN and gets inspired by the expression of the Chinese ancient pictogram “water”. The visual effect of the positive and negative space contains two lowercase h is applied, respectively representing “human” and “humble”; the former symbolizes people-oriented and develops products and services that meet the male skin conditions in the subtropical climate, while the latter demonstrates the original intention of moving forward and providing customers with the best brand experience.
Native HODRMEN男研堂以溫暖、友善、真誠的態度,運用活潑思維與多元管道,將正確專業的保養知識傳遞給顧客,引領顧客輕鬆掌握肌膚狀態,蛻變展現真我,與人們真實連結。日韓或是歐美等品牌,多來自於大陸型氣候地區,產品未必適合台灣等亞熱帶男性膚質使用,因此男研堂以「高效、舒適、安全」為原則,專為亞熱帶男性膚質研發,除了提供專業,更重視使用者體驗。 HODRMEN 男研堂 在識別設計上,在傳遞專業感的同時,也展現品牌獨特的品味。品牌標誌從HODRMEM中提取字首H為設計靈感,加入了中式古象形文字「水」的表現形式,並應用正負空間的視覺效果包含兩個小寫h,分別代表 “human”和”humble”;前者象徵以人為本,研發符合亞熱帶男性膚況的產品與服務,後者則彰顯品牌不忘初衷,不斷往前邁進,持續為顧客提供最好的品牌體驗而努力。 為延續男研堂對於產品開發上的無限可能性, icon 及包裝圖騰設計則延續了識別基礎,定義出符合產品效能與使用特性的系列識別符號,不但增加消費者對於個別產品的記憶度,也能在包裝及各類應用物上展現男研堂獨有性格。
Website www.process-group.com
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  1. NAVIGATOR

  2. PRESS

  3. Anti-Gravity

  4. No. 9 Rhapsody

  5. Pineapple cake Packaging

  6. OWSPACE BOOKSTORE

  7. NICHIGEI &BAUHAUS

  8. House in Shiraiwa

  9. Multi Faceted Tent

  10. Cumulus

  11. CookieRun Typeface

  12. Dongchon Charcoal Garden

  13. CHANNEL A NETWORK BRANDING

  14. SILLYMANN KIDS JUMONY 300ml

  15. HODRMEN Brand Design

  16. Fresheasy

  17. Piggy bank

  18. RC-41

  19. Safety helper

  20. CLAYARCH GIMHAE MUSEUM

  21. DW Impactamin Typeface Design

  22. Encounter.Reflection

  23. AP-1019D & AP-0119

  24. The Pine Life Hall, Xi’an

  25. AX-Athlete Office

  26. Aqua POWER

  27. ASH beauty salon

  28. Seotun Saram UXUI Design

  29. Coreintive Corporate Website

  30. The Legend of Cheung PO Tasi 2

  31. LUMINDEX 5 LED Headlight

  32. Cutting Space

  33. 703 Magic Apartment

  34. Love Tea

  35. Jeju Liquor Branding

  36. Murderous Virus

  37. Flexibly Forklift

  38. AutoMarker

  39. DATAGATE

  40. Longfor Mansion Guangzhou

  41. Triangular Connectivity Series

  42. TEXTILE

  43. CIRCLE

  44. Mojito dining table

  45. 防堵地漏 (Combat the floor drain)

  46. Context to Type

  47. Axglo XE 1

  48. ELEMENT MYSTIC

  49. WAKABACHO WHARF

  50. PLAN M

  51. Mori's home

  52. part ea

  53. Split Induction

  54. 5GX Cinema

  55. Air purifier - Clair K

  56. FLYING

  57. WAVING RIBBON

  58. Lotte World Adventure Road

  59. Brewing coffee machine

  60. Word Up Up

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