Communication

mindwalk Brand Identity Design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Sk Hynix Inc.
Affiliation	Owhyworks Corp.
Designer	Yeon Cheolmin, Hwang Changho, Na Hyejin
English	Mindwalk is a Psychological counseling center operated that is gathered with professional psychologists by SK hynix. Mindwalk's core value is providing employee's mental comfort zone. Concept is ‘A walk in nature’ We developed a visual system that represent mindwalk’s brand by reconstructing scenery of nature when we are going for a walk and specific emotions. Moreover, we created emotion book for 100 days, message typography and accessories such as pen, bookmark, stickers, and so on. this brand identity will bring positive outcomes on SK hynix’s workflow.
Native	마음산책은 SK하이닉스의 사내 심리 상담센터로 SK하이닉스 직원들의 직무스트레스와 대인관계, 적성 및 진로, 심리적 위기 등 심리적 안정과 마음 코칭을 담당하며, 직원들의 마음건강을 위해 전문 심리 상담사로 구성된 사내 심리 상담센터이다. 마음산책의 핵심가치는 직원들의 마음을 돌보고 함께 고민하며 휴식처를 제공하는 것이다. 우리는 이러한 마음산책이 가진 가치와 정체성을 시각화하기 위해 ‘자연에서의 동행’이라는 컨셉을 바탕으로 산책할때 보여지는 자연의 장면, 걸을때 느껴지는 감정의 요소들, 감정을 나타내는 컬러감을 재정의하여 비주얼 시스템을 구성하였다. 또한 SK하이닉스 구성원들에게 심리적 안정을 전달해줄 메세지들을 타이포그래피를 구성하여 다양한 애플리케이션에 적용하였다. 브랜드 애플리케이션은 자신의 감정을 체크하는 일기장인 100일 다이어리와, 감정을 체크하고 심리적 고민에 대한 해결책을 제시해줄 수 있는 감정카드, 마음산책이 전달하는 메세지가 직관적으로 담겨진 뱃지, 그 외 볼펜, 책갈피, 스티커, 상담센터를 알리는 명함등으로 구성되어있다. 이러한 키트의 구성은 사내직원들의 여러가지 심리적 안정을 찾게해주는 길잡이 역할을 하여 하이닉스 전체의 업무 효율에도 긍정적인 효과를 가져다 준다.
Website	www.owhyworks.com
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