Communication

COLD SPRING ORGANIC BRAND IDENTITY

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	COLD SPRING
Affiliation	YNL DESIGN
Designer	YOONA LEE, HEEJAE CHOI, KWANGSU SHIN
English	Cold Spring Organic is a popsicle brand made with 100% organic and safe ingredients that our children can trust and enjoy. Our client, who has lived quite a time in New York, was inspired by the natural area of Cold Spring, located in the suburb of New York. We have developed a young and fun popsicle brand identity and package by incorporating the 100% organic concept and the client's New York background into the brand image and story. We have expressed a professional and honest image through a modern logotype. Cold Spring Organic introduces a friendly and approachable image to people through the development of adorable fruit characters.
Native	콜드 스프링 오가닉은 100% 유기농 재료를 사용하여 만드는 아이스크림바 브랜드로 우리 아이가 먹는다는 마음으로 믿을 수 있는 좋은 재료를 사용합니다. 뉴욕에 오랫동안 거주한 클라이언트는 뉴욕 외곽에 위치하며, 뉴욕 사람들의 사랑을 받는 자연적인 장소인 콜드 스프링에서 영감을 받았습니다. 콜드 스프링은 깨끗하고 아름답다는 의미를 갖고 있으며, 경치가 좋고 휴식처 같은 장소 입니다. 편안하게 즐기는 콜드 스프링처럼 콜드 스프링 오가닉은 100% 유기농 재료를 사용한 정직한 제품을 통해 고객들에게 쉼과 즐거움을 제공합니다. 우리는 모던한 로고타입을 통해 전문적이고 정직한 이미지를 표현합니다. 귀여운 베리 캐릭터 개발을 통해 콜드 스프링 오가닉이 사람들에게 친근하고 쉽게 다가갈 수 있는 이미지로 소개합니다.
Website	ynldesign.com
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