Industrial

TRISECTION

Extra Form

Country	China
Year	2019
Award	Winner
Affiliation	Dongguan GAFA Cultures and Creativity Institute
Designer	ZHANGJIAN
English	At present, on supermarket shelves, the wine of a brand is to reduce the same winebottle on the equal proportion into three types of large, medium and small bottles, to convey the concept of capacity trisection. Buyers are unable to directly know the specific capacity of large, medium and small bottles. By dividing the body of the winebottle with common capacity (750ml) into three equal parts, we can design the winebottles with three different heights as if the original bottle were evenly cut, so that consumers can easily know the exact capacity of wine through the height of the bottle.
Native	很多包装都分为大、中、小号的区别，但这些区别仅仅是将同一种造型的包装放大或缩小，虽然在视觉上很统一，但为消费者带来很大的困惑，那就是大、中、小的具体容量没法一眼就能有一个准确的比较和估算。在目前超市货架上，一个品牌的红酒都是对同一酒瓶等比例缩小，制成大、中、小三种瓶型，来传达容量三等分的概念，购买者无法直观得知大、中、小三个酒瓶具体容积。对普通容积（750ml）酒瓶的瓶身做三等分分割，设计出好像对原有酒瓶进行均匀切割后的、、高、中、矮三种高低不同的酒瓶，消费者通过瓶子高矮非常容易地知道酒的准确容量。这样的设计可以普遍推广到各类饮料瓶甚至香水瓶设计。包装设计应该还原到为消费者使用识别便利的原点，而不是在装饰美化上做过多的修饰。

1. in Space
   

   MATSUMOTO COFFEE

2. in Industrial
   

   COAT+

3. in Industrial
   

   PILL PRESSER

4. in Space
   

   STATION NEO

5. in Industrial
   

   RE AIR

6. in Space
   

   AEICHI

7. in Space
   

   HOUSE IN MATSUSHIMA

8. in Industrial
   

   DROP OFF

9. in Industrial
   

   MPOW SAFETY EARMUFFS

10. in Space
    

    HONGXIN OFFICE

11. in Space
    

    39 Conduit Road

12. in Space
    

    COP THE PIEDMONT

13. in Industrial
    

    ELECTRIC MOTORCYCLE

14. in Space
    

    LA CASA DE CATHY

15. in Industrial
    

    HOUGYOKU

16. in Industrial
    

    NO HASSLE PACKAGING

17. in Communication
    

    XICANG MARKET

18. in Space
    

    H BLUE PLAYGROUND

19. in Space
    

    PERSONALIZED ABODE

20. in Industrial
    

    VIVIX S 1417N

21. in Industrial
    

    PARKING CONTROL PRODUCT

22. in Industrial
    

    LEAF

23. in Industrial
    

    HYANG

24. in Space
    

    RESTROOM IN MOUNTAIN

25. in Industrial
    

    45

26. in Space
    

    GREENLIGHT OF FOREST

27. in Industrial
    

    ACCOMPANYING GROWTH

28. in Communication
    

    UNREAD BOOKMARK

29. in Space
    

    ODAWARA NO ORIGAMI

30. in Industrial
    

    GREEN PLANTING FENCE

31. in Industrial
    

    TRISECTION

32. in Industrial
    

    FLOATING LIFE HAMMER

33. in Industrial
    

    RAY DRAW

34. in Space
    

    WINDOWS SE

35. in Industrial
    

    ACCURATE FIRE

36. in Industrial
    

    SHEL

37. in Industrial
    

    OMNIPOTENT TAPE

38. in Communication
    

    FAB LAB REBRANDING

39. in Space
    

    DUAL CONCEPTS

40. in Industrial
    

    JET BLUE

41. in Industrial
    

    LIGHT TUNNEL

42. in Space
    

    WHITE SOUL

43. in Space
    

    RADIUS

44. in Industrial
    

    GENIE HAND SHOWER

45. in Space
    

    THE KING STORY

46. in Industrial
    

    ANDONG SOJU PACKAGE

47. in Industrial
    

    STOOS

48. in Industrial
    

    BOTTLE FAN

49. in Communication
    

    SAME FRIENDS

50. in Industrial
    

    RACER

51. in Space
    

    ASAN SIGNAGE PROJECT

52. in Space
    

    SHOES OVEN

53. in Communication
    

    THE ORM

54. in Industrial
    

    F-72A

55. in Communication
    

    BLACK MOTIV

56. in Industrial
    

    LIGHTBODY01

57. in Industrial
    

    BRANCH DRYER

58. in Industrial
    

    VEARK CK01

59. in Industrial
    

    OAVE MICROWAVE

60. in Industrial
    

    TOILY

Designed by sketchbooks.co.kr / sketchbook5 board skin