LEGACY BEYOND ASIA - Suofeiya Mid-autumn Gift Box

Suofeiya Mid-autumn Gift Box

Communication

Area

China

Year

2021

Award

GOLD WINNER

Client

SUOFEIYA HOME COLLECTION CO

Affiliation

Employment

Designer

Xiaoke Huang, Junli Huang, Linghua Li, Yingbo Pan, Xiaoli Zhou

https://youtu.be/KBGIUjQbt_4

English

"Home" as the creative theme, and illustrations show the contrast between ancient and modern. Osmanthus fragrans, tide water, and moon watching are all essential elements in Chinese Mid-Autumn Festival culture. Turn on the built-in light and combine with the included rope and pole,the three-dimensional picture can become an lantern. It extends the life cycle of moon cake packaging and is more environmentally friendly. The cover of the 6 boxes put together is a picture of "the tide rises with the moon rises", it also contains the meaning of "there is a family to reunite". Putting together can make a complete picture.

Native

这个礼盒包装设计主题在中国文化中，从古至今，月圆中秋夜一直是与家人共度的团圆佳节。我们围绕家，以插画的方式展现古今对比。桂花、潮水、赏月都是中国中秋文化中不可少的元素。这个礼盒分为4个部分。一个具有观赏性的多层立体画、贺卡与支架、月饼盒子，还有承载以上内容的礼盒。礼盒打开后，是立体剪纸创建的内嵌场景立体画。画展现中秋文化元素。立体画后面内置磁铁，可以拆卸下来作独立的装饰，开启内藏的灯光配合附赠的绳子和杆子，立体画能成为抽提的灯笼。延续了月饼包装的生命周期，更环保。 6个盒子的封面拼在一起是一幅“潮涨月升”的画面，同时也有“有家才有团圆”的寓意，拼在一起才能是一幅完整的画面。立体画由多层精致镂空的剪纸，隐藏的灯光带和电池组成，制作工艺复杂精巧。

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