Suofeiya Mid-autumn Gift Box
Communication
Area
China
Year
2021
Award
GOLD WINNER
Client
SUOFEIYA HOME COLLECTION CO
Affiliation
Employment
Designer
Xiaoke Huang, Junli Huang, Linghua Li, Yingbo Pan, Xiaoli Zhou
https://youtu.be/KBGIUjQbt_4
English
"Home" as the creative theme, and illustrations show the contrast between ancient and modern. Osmanthus fragrans, tide water, and moon watching are all essential elements in Chinese Mid-Autumn Festival culture.
Turn on the built-in light and combine with the included rope and pole,the three-dimensional picture can become an lantern. It extends the life cycle of moon cake packaging and is more environmentally friendly.
The cover of the 6 boxes put together is a picture of "the tide rises with the moon rises", it also contains the meaning of "there is a family to reunite". Putting together can make a complete picture.
Native
这个礼盒包装设计主题
在中国文化中,从古至今,月圆中秋夜一直是与家人共度的团圆佳节。
我们围绕家,以插画的方式展现古今对比。桂花、潮水、赏月都是中国中秋文化中不可少的元素。
这个礼盒分为4个部分。一个具有观赏性的多层立体画、贺卡与支架、月饼盒子,还有承载以上内容的礼盒。
礼盒打开后,是立体剪纸创建的内嵌场景立体画。画展现中秋文化元素。
立体画后面内置磁铁,可以拆卸下来作独立的装饰,开启内藏的灯光配合附赠的绳子和杆子,立体画能成为抽提的灯笼。延续了月饼包装的生命周期,更环保。
6个盒子的封面拼在一起是一幅“潮涨月升”的画面,同时也有“有家才有团圆”的寓意,拼在一起才能是一幅完整的画面。
立体画由多层精致镂空的剪纸,隐藏的灯光带和电池组成,制作工艺复杂精巧。
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