Communication

SHIN KONG Bank Light Evolution

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Affiliation	TAIWAN SHIN KONG COMMERCIAL BANK Co., Ltd.
Designer	Customer Experience Design Team
English	As technology evolves, consumer financial behavior is gradually shifting from using cash to digital payments. Money flow has transformed into intangible data, traveling through our everyday lives. Shin Kong Bank ("Shin Kong" refers to "New Light" in Chinese) introduces "Light Evolution" which represents our value proposition of light is everywhere. Our goal is to reshape our existing brand which exists for over 60 years, bringing the concept of "Light Up Your Life" through an omni-channel experience across digital websites, visual identity system, branches, etc. We believe our customers' wealth will grow like plants through photosynthesis.
Native	嶄新金融美學，以『新・光合作用』為題，比喻新光銀行協助顧客如同植物行光合作用一樣，不斷汰換舊有思維，創新追求成長。 隨著數位技術演變，消費者金融行為從實體鈔票逐漸轉為數位金融，金流如同無形的數據穿梭在人們的生活之中，「新光」銀行提出的「新光合作用」，緊扣光無所不在、心與你同在的價值主張，企圖重塑一家六十年金融品牌，以全渠道的角度將光的概念帶入數位App、網站、文宣周邊到實體分行，藉由各式材質營造出光影清透的視覺效果，營造出簡約輕盈的全新企業品牌形象，突破過往金融業冰冷、生硬的刻板印象。期待藉由新光銀行，使顧客的財富如同植物行光合作用一樣，吸收光能轉化為動能，汰換過去陳舊的理財觀念，迎接嶄新數位金融未來。
Positive Comments

1. in Space
   

   Murakoshi House

2. in Space
   

   Weaving Haifu

3. in Space
   

   YU SHAN COFFEE BOOKBAR

4. in Space
   

   Wave House

5. in Space
   

   In Between the Red Brick Wall

6. in Space
   

   Chengdu BMW Experience Center

7. in Space
   

   QUARK

8. in Space
   

   Yung Zing Tung Copper Culture Gallery

9. in Space
   

   Grayscale of Light

10. in Space
    

    Space 5 point 7

11. in Space
    

    bibu pet store

12. in Space
    

    Mist Garden

13. in Space
    

    H Wave Wall

14. in Space
    

    Quanzhou Experimental Middle School

15. in Space
    

    IOC of Jingzhou factory

16. in Space
    

    Boundless Boundaries

17. in Space
    

    Ribbon House

18. in Space
    

    Mancave

19. in Space
    

    Chengdu MINI Showroom Complex

20. in Space
    

    Bamboo House

21. in Space
    

    Birch Forest

22. in Space
    

    Stream Office

23. in Space
    

    My Boundary

24. in Space
    

    Daotianyi Moutain Hotel

25. in Space
    

    House in Niigata

26. in Space
    

    DNAKE Smart Central Control Screen Knob

27. in Space
    

    Maguro

28. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

29. in Space
    

    BTS

30. in Space
    

    Changwon Public Library Rebranding

31. in Space
    

    KClighting Global Flagship Showroom

32. in Space
    

    IOC for Midea Headquarter

33. in Space
    

    Zhangzhou City Museum

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