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Xi'an 'SKY MANSION' Marketing Center

Extra Form

Country	China
Year	2022
Award	WINNER
Client	MACALLINE
Affiliation	JSP ARCHITECTS LTD
Designer	XingZheng
English	The design integration of the "SKY MANSION" marketing center depicts one of the "Eight Sceneries of Chang'an", the humanistic customs on both sides of the river. The designer interprets the beauty of nature and the beauty of humanity in the Han and Tang Dynasties with the design language with oriental characteristics, and conveys the charm and poetry of oriental aesthetics.
Native	‘天铂’营销中心的设计融合描绘了‘长安八景’之一,曲江流饮的情韵之姿,以典雅新东方的设计语言,诠释演绎汉唐时期的自然之美与人文之美,传递东方美学的气韵与诗意。婉约独特的东方设计语汇,构成了前厅通透,大气的空间序列感,通高的造型架结合精美的“宫廷式”收口,形成‘势’的对仗,清雅中带着贵气,庄重。通过功能空间,辗转至沙盘区和洽谈区,豁然开朗的恬静景象映入眼帘,室内室外相映成趣。东方古建中“落地罩”的元素,形成了严谨的空间构成“仪式”,工整华贵,明快风雅。在形成“聚气”的同时,亦用灵动的园林“理水”的手法,呈现“天地”交融,传承汉唐气韵。对话当代审美情怀,丰富视度律动,形成了“物景交织”的唯美画面。
Positive Comments

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   EYEV

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   Ridiculous Car Crashing New Media Art

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   THE WEE THINGS

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   Hand in hand family fruit

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   HWARANG

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   RunnaB

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   Read The City Symposium

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   Wingk app for the visually impaired

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   distancE Cafe Brand Identity Design

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    Tmall Autocare Tuning Center

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    heen Pinkme Blueme

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    IROIRO Eco Friendly Natural Life SOAP BAR

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    Absolut Lab

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    Theiere

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    Brand Design for LUHA SHOP

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    COCON

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    KHASTO Brand Identity

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    Scott fabric deodorizers packaging

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    Smart Home Network Wall Pad HNF I8240

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    WATER APP

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    Intelligent Wind Turbine Prediction System

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    Smart Irrigation Agriculture Platform

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    ANANTI Journey

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    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

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    THE Craving

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    Premium makgeolli Weorabi

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    GENG TIAN

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    WARNING

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    MYCRO BAY

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    Artisans of Korea

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    build up

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    2and4

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    ZERO Brand Identity

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    Lan Ya Bai Yun

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    Ding Ding HK Tramways Board Game

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    YUEXIANG LAKE JING MARKETING CENTER

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    Soundcore A Lin Online Concert

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    The Grand Footless Horse Festival BI

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    365 days Taiwanese Foods Calendar

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    KOREA GOHEUNG YUZA WINE limited edition

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    YUM

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    Best Authorized Dissemblers

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    Strawfree packaging series

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