Communication

XIJIAJIA An AI Digital Human

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	BEIJING BENBUN SCIENCE AND TECHNOLOGY
Designer	Baidu Online Network Technology Beijing Company Limited
English	XIJIAJIA is a digital virtual idol created by AI, who can create works via AI. Her looks, facial expressions, action, speaking and even clothes are all generated by AI algorithm. XIJIAJIA has human appearance, perception, interaction and self-expression, who can also translate multiple languages or sign language and even achieve deep learning via AI to do creative works like painting, composition and music arrangement independently. She pioneers the content creation by AI digital human, and becomes the first digital human applied in the fields of aviation, automobile racing, catering and so on.
Native	XIJIAJIA是真正AI驱动的数字虚拟偶像，也是全球首个搭载AIGC（AI generated content）的AI数字人。XIJIAJIA的容貌是AI提取了十几位最受欢迎的亚洲女性脸型，并由AI融脸技术生成，她的表情、动作、说话甚至服装都由人工智能算法生成，并可根据氛围场景任意更换。同时，XIJIAJIA具备人的情绪、感知、互动以及表达能力，能够带入用户的情绪中，从而自主生成符合情景的对话和交互，是最“懂”用户的数字人。 进入web3.0时代，内容生产正在从UGC/PGC向AIGC变革，XIJIAJIA就是这一领域的代表，她依靠百度AI技术的优势，具备了世界领先的理解和创作能力，能够持续从海量知识、数据中学习，从而实现AI自主创作。她的AIGC能力突破了创造力的边界，在降低了内容创作成本的同时，提升了内容的多样性，可广泛应用于新闻、娱乐、航天、体育竞技等行业。 XIJIAJIA具有九大核心能力（AIGC创作、实时语言互动、学习演唱舞蹈、AI口型/面部驱动、任意换装、直播、多国语言、跨平台内容输出），并能在与用户的接触中自主学习、迭代，从而使自己的情绪、交互方式更贴近人类，XIJIAJIA的推出，真正实现了用AI代替人工进行表演、直播、创作的愿景。同时，其搭载的手语、多国语言翻译能力，减轻了社会对专业型人才的需求负担，也为听力障碍人士等弱势群体带来福音。
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