Communication

Welcome FG Seasons Greetings Pack

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	Welcome Financial Group Co., Ltd.
Affiliation	Welcome Savings Bank Co., Ltd.
Designer	Sungsoo Park, Kiwon Choi, Jaeseok Kim, Goen Jang
English	It is a great joy that a small company started by three founders gathered in one room has built an office building in 20 years. And it's an amazing achievement. We call the new time in this new office building the “New ERA”. Welcome Financial Group built a new office building to commemorate the 20th anniversary of its founding. The 2023 Season's Greeting Pack, which is distributed to customers and employees at the end of the year, contains the dreams an expectations of a new era opening in the new office building. We visualized the welcome financial tower, which is the starting point for ushering in a new era.
Native	새로운 사옥의 건설과 새로운 시대 3명의 창립자가 방 하나에 모여 시작한 작은 회사가 20년만에 사옥을 건설했다는 것은 큰 기쁨이자 놀라운 성과입니다. 우리는 이 새 사옥에서 펼쳐질 새로운 시간을 "새 시대"라고 부릅니다. 연말을 맞아 고객과 직원들에게 배포되는 2023 시즌그리팅팩은 사옥에서 열리는 새로운 시대에 대한 꿈을 담아 새로운 시대를 여는 출발점인 웰컴금융타워를 시각화하였습니다. 웰컴파이낸셜그룹의 로고가 2023년의 숫자 3으로 사용되었습니다. 이것은 2023년은 웰컴금융그룹에게 매우 특별한 해라는 것을 상징합니다. 종이의 양을 최소화한 납작한 형태의 직사각형 상자에 손잡이를 달아서 운반하기 쉽도록 하였습니다. 상자 전면에 사옥의 일러스트레이션을 삽입하여 상자가 신사옥처럼 보이게 했습니다. ESG 관리의 일환으로 환경 보존을 고려했습니다. 박스와 페이퍼백을 일체화하고 박스의 형태를 단순화하여 포장에 사용되는 종이의 양을 최소화하였습니다. 2022년 생산에 비해 약 69% 적습니다.
Website	www.welcomefg.co.kr
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