Communication

MY CHOICE Visual Branding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Jisang Yu, Jongbeom Choi, Daeun An
English	Through the naming analysis of 'My Choice', it was derived that “We create various values of our society through the unique choice of existence, Me.” The voter 'I' was defined as the only one existence like <light>. In addition, the 'choice' of voting, which is a special medium that connects me and us, is visually expressed by defining it with <Prism>. For <Light>, meaning one vote given to me is expanded to <Spectrum> that implying various values through the choice, <Prism>. The light diffused through the prism was shaped into oblique lines and oblique lines in the form of spectra, and visualized using vanishing point techniques.
Native	'나의 선택' 네이밍 분석을 통해 "나라는 존재의 고유한 선택으로 우리 사회의 다양한 가치를 만들어간다"를 도출하였다. 유권자인 '나'는 유일한 하나의 <빛>과 같은 존재로 정의하였다. 또한 나와 우리를 연결하는 특별한 매개체인 투표라는 ‘선택’은 <프리즘>으로 정의하여 시각적으로 표현하였다. 나에게 주어진 한 표를 의미하는 <빛>이 선택을 의미하는 <프리즘>을 통하여 다양한 가치를 의미하는 <스펙트럼>으로 확장되어 우리 사회의 다양한 가치를 만들어간다는 의미를 시각적으로 정립하였다. 프리즘을 통해 확산되는 빛은 스펙트럼의 형태인 사선과 사선 면으로 형상화하고 소실점 기법을 활용하여 공간감을 표현. 밀도 있는 풍성한 시각 구성을 지향하였다. ‘나의 선택’만의 스펙트럼 형상은 다양한 제작 환경에 적용 가능하도록 유연함을 갖추는 동시에 강력한 일관성을 전달한다. 또한 수많은 정보를 노출해야만 하는 선거 방송의 특성을 고려. 시각적 우선순위 기능을 통해 시청자들에게 쉽고 정확하게 원하는 정보를 인지할 수 있도록 설계하였다. ‘나의 선택’의 비주얼브랜딩을 통해 우리는 명확한 기준과 가치를 설정하여 대한민국 선거 방송에 새로운 표준과 시스템을 제시하였다.
Positive Comments

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin