Extra Form
Country China
Year 2021
Award GRAND PRIZE
Client HEYTEA
Affiliation UND Design Studio
Designer Yingkang Ma, Yanhao Ma, Mingtong Zhang, Shubin Huang, Runwei Wang
English The design is located in Foshan, the hometown of martial arts, where was once famous for Wing Chun. We tries to integrate modern aesthetics with brand culture, combiningthelocal culture of Foshan with Oriental Zen in the same space to interpret the unity of Zen and martial arts. Zen as the main body, martial arts as the form, and tea as the inspiration. The three come together and collide in the same space, arousing a sense of cultural belonging that the locals are proud of.we also made a bold combination and interpretation of how to apply the local traditional culture in a space.
Native 本案坐落在武术之乡佛山,这片土地曾因咏春拳扬名四海。我们试图将现代审美与品牌文化糅合,将佛山的本土文化与东方禅意结合在同一个空间里,进行禅武合一的演绎。禅为主体,武为形态,茶为灵感,三者在同一个空间汇聚碰撞,唤起当地人引以为傲的文化归属感。 挑战在于如何将地域特色与品牌文化相结合,在满足现代年轻人享用茶饮的同时又能够唤起对传统文化的感知。很多中国特有的传统文化在‘’中国速度”的大拆大建中,一点点的流失。这陪伴了几百年几千年的文化正是最大的特色,也是这个地方最有价值的东西,新的产业发展如何在满足现代需求的同时尊重并且发扬当地文化是设计要挑战且遵循的地方。我们除了在合理布置满足茶客各个状态的饮茶需求时还在当地特色传统文化如何在空间运用上做了大胆的结合与诠释。
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