Communication

Xitst

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	Xitst Corp.
Affiliation	Design Astrein and Xitst Corp.
Designer	Doeun Kang, Sungho Kim
English	Recently, many people are threatened by various stresses due to social problems, issues, and pandemics occurring around the world. Because of this, not only young people but also the elderly are feeling mental depression, anxiety, and suicidal thoughts, and are looking for a helping hand to solve their fundamental problems. In response, this branding project aims to develop a brand that users can trust and trust with the aim of solving sustainable problems through artificial intelligence AI and contents provided by experts.
Native	최근 전세계적으로 일어나고 있는 사회적문제와 이슈, 팬데믹 등으로 인하여 많은 사람들이 다양한 스트레스들로부터 위협 받고 있습니다. 때문에 청년들 뿐만 아니라 노인에 이르기까지 정신적인 우울과 불안, 자살충동을 느끼고 있으며 자신의 근본적인 문제 해결을 위해 도움의 손길을 찾고 있습니다. 이에 본 브랜딩 프로젝트는 인공지능AI와 전문가가 제공하는 콘텐츠를 통해 지속가능한 문제해결을 목표로 이용자들이 신뢰할 수 있고 믿을 수 있는 브랜드를 개발하고자 합니다. 그리고 더 나아가 단발성의 브랜드로고 제작이 아닌 기업의 방향성과 본질적인 철학과 가치 등을 정립하여 지속가능한 글로벌 브랜드를 만드는 것에 초점을 두고 본 프로젝트가 추진 되었습니다.
Website	https://www.design-ast.com/
Positive Comments
Judging Comments	This branding project addressing mental health through AI and expert-driven content has earned acclaim for its innovative approach to providing support for depression, anxiety, and suicidal thoughts. Recognized for creating a trustworthy brand focused on sustainable mental health solutions, it stands out for its empathetic response to widespread societal issues.

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