Communication

Heineken Talk Label

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	Dongseo university
Designer	Jisu Jang, Jeongeon Lee, Jiwon Jung, Hyunwoo shin, Daeyeop Kim
English	Gen Z and millennials are losing the ability to understand differences. So we would like to present a communication way with a new label design. You can visit a pub selling Heineken through the Heineken app. The pub sells Heineken with different colors according to the theme. People can choose a subject color, and talk about the subject with someone who has the same color bottle. Post a photo of a pleasant scene on SNS along with a photo of a beer bottle so that you can see the Heineken label on the Heineken app, it will be uploaded with a donation filter. When posted on SNS, donations are made to organizations related to topics.
Native	연결된 사회를 살아가지만 차이를 인정하는 능력을 잃고 있다. 또한 z세대와 밀레니엄 세대는 사회문제에 관심이 많지만 실행에 옮기기 어려워하며 다 다른 가치관을 가지고 있다. 우리는 하이네켄을 통해 사람들이 서로 다른 가치관을 공유하며 차이를 인정하는 능력을 기를 수 있게하고 그 행동을 통해 사회문제에 도움이 될 수 있도록 하는 방법을 제안한다. 먼저 하이네켄 어플을 통해 하이네켄 파는 펍에 방문 할 수 있으며 펍에는 주제별로 색이 다른 하이네켄을 판다. 사람들은 주제를 선택을 하여 하이네켄을 고를 수 있고, 같은 색의 병을 가지고 있는 사람과 그 주제에 대해 이야기를 나눌 수 있다. 하이네켄 어플에서 하이네켄 라벨지가 보이도록 맥주병 사진과 함께 즐거운 현장의 사진을 올리면 sns에 공유하시겠습니까? 라는 팝업창이 뜰 것이다. 확인을 누르면 sns(스토리)에 기부 필터가 입혀져서 올라간다. sns에 올리게 되면 주제들마다의 문제점이 있는 관련 단체에 기부를 할 수 있게 한다. 이 과정을 통해 서로 다른 가치관을 가진 사람들이 하이네켄 토크라벨과 함께 대화를 나눔으로써 차이를 인정하는 능력을 기를 수 있게 하고 그 행동을 통해 사회문제에 도움이 될 수 있도록 하고자 한다.
Positive Comments
Judging Comments	The Heineken label initiative is lauded for creatively enhancing communication among younger generations through themed bottle colors, encouraging discussions. Its integration of social media for charity donations further amplifies its impact, blending social interaction with societal contributions.

1. in Communication
   

   TAFALONG Visual Design

2. in Communication
   

   Welcome Bank Walking Visual Identity Design

3. in Communication
   

   Golden Brushstrokes on Azure

4. in Communication
   

   NYGDESIGN Identity Rebrand

5. in Communication
   

   DREAM CANVAS STUDIO Visual Branding

6. in Communication
   

   hohe Gyeongju Pool Villa Branding

7. in Communication
   

   POSTECH Changeup Ground Leaflet

8. in Communication
   

   Shuiyue Dongtian

9. in Communication
   

   WEATHER IN NEXEN

10. in Communication
    

    Hifive

11. in Communication
    

    Utsuroi

12. in Communication
    

    Change is the Only Difference Textile Series

13. in Communication
    

    CRACK

14. in Communication
    

    KYC Brand eXperience Design

15. in Communication
    

    Sustainable Regeneration Consciousness

16. in Communication
    

    Dear Earth

17. in Communication
    

    YOYO

18. in Communication
    

    Vocal Island

19. in Communication
    

    FIZZ

20. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

21. in Communication
    

    Christmas Light Fantasia

22. in Communication
    

    SUM Air Brand Identity Design

23. in Communication
    

    WATER 2 App And Charger Display

24. in Communication
    

    Banana paper projects Ashi

25. in Communication
    

    Niigata Kameda Distillery

26. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

27. in Communication
    

    Berklee College of Music

28. in Communication
    

    Hosil

29. in Communication
    

    Infant Snap

30. in Communication
    

    INSOUND

31. in Communication
    

    Exlicon MX A drawing tool without boundaries

32. in Communication
    

    lalaif

33. in Communication
    

    NILTO

34. in Communication
    

    Ding OS Collaborative Computing OS

35. in Communication
    

    Shroom

36. in Communication
    

    Columbia New character IKKI

37. in Communication
    

    Sine AI

38. in Communication
    

    BURNOUT SYNDROME THERAPY

39. in Communication
    

    After

40. in Communication
    

    Heineken Talk Label

41. in Communication
    

    Eco Friendly Dolmen

42. in Communication
    

    Suwon Hwaseong branding project

43. in Communication
    

    BEAM Light Pollution Data Visualization

44. in Communication
    

    EDUKOCCA Brand eXperience Design

45. in Communication
    

    Artiant Hub Branding Design

46. in Communication
    

    VRIN 3D

47. in Communication
    

    361 degree kids Jump Rope Limited Packaging

48. in Communication
    

    Plu packaging design

49. in Communication
    

    BEVERCITY brand design

50. in Communication
    

    CREATIVIA Metaverse Platform

51. in Communication
    

    PulseHeal

52. in Communication
    

    Braille Emoji Design

53. in Communication
    

    Columbia WAPPEN of 12 moutains in Seoul

54. in Communication
    

    NEXERA

55. in Communication
    

    KISANGCHEONG Alter Weather

56. in Communication
    

    Growlin

57. in Communication
    

    SPLASH

58. in Communication
    

    Creative packaging design of red wine

59. in Communication
    

    Cuppy bird

60. in Communication
    

    Touring Torch

Designed by sketchbooks.co.kr / sketchbook5 board skin