Communication

Smart Fish Shacha Tuna Floss Cake

Extra Form
Country	Chinese Taipei
Year	2025
Award	WINNER
Client	Smart Fish Co., Ltd.
Affiliation	Union Atelier
Designer	Weiche Wu, Jiasin Jhang, Szuju Lai, Yurong Lin
English	The packaging design for this satay-flavored crispy fish floss features a cover that uses an origami-inspired mountain shape. This design not only cleverly echoes the theme of the fish head product and the brand logo but also strengthens the imagery connection between the mountains and the sea, symbolizing the rich natural resources and cultural heritage of Chiayi. The gradient colors in the design bring richer visual layers and depth to the packaging. These stacked colors are also meaningful, representing the brand’s years of accumulated experience and symbolizing the spirit of drawing nourishment from tradition and continuing to grow.
Native	林聰明沙茶魚鬆酥 - 聰明傳家燴，在地好滋味林聰明沙鍋魚頭起源於嘉義，是阿里山下家傳的好味道。品牌不僅注重美食本身的品質，也極力體現出地方文化與自然景觀的融合。這款沙茶魚鬆酥的包裝設計，封套以摺紙的方式呈現山形，這樣的設計不僅巧妙呼應了魚頭產品的主題和品牌標誌，還強化了山與海之間的意象聯結，象徵著嘉義這片土地豐富的自然資源與文化底蘊。設計中的色彩漸層，為包裝帶來更豐富的視覺層次與深度，這種層層堆疊的顏色也別具意義，展現品牌多年來不斷累積經驗的過程，象徵著從傳統中汲取養分並不斷成長的精神。這樣的漸層表現同時傳遞品牌追求永續傳承的理念，承諾將這份傳統好味道一代代延續下去，帶給每位品嚐者一份來自嘉義山海之間的深刻感動。
Website	www.unionatelier.com
Positive Comments
Judging Comments	The packaging for the satay-flavored crispy fish floss creatively incorporates an origami-inspired mountain design. This symbolizes the connection between the fish head product and the sea, while linking to the cultural heritage of Chiayi. The gradient colors add depth and layers to the design, representing the brand’s rich history and the ongoing growth rooted in tradition. This thoughtful packaging reinforces both the natural resources and cultural legacy of the region, creating a strong visual identity.