JUDGING PANEL 2025
DIRECTOR. CHUL-HWEE KIM
KOREA / VBSTUDIO
Chul-Hwee Kim has accumulated extensive experience over the past 15 years in various fields of visual communication, including graphic design, brand identity, artwork, and font design. Although based in South Korea, he strives to present designs that balance cultural context and technological innovation, resonating not only in East Asia but also on the global stage. VBstudio's work focuses on visually expressing the authenticity and stories of brands, aiming to naturally foster empathy for a brand's values through design. Since its establishment in 2016, VBstudio has gained wide-ranging experience in building brand identities, developing graphic design systems, and formulating visual communication strategies through projects such as the branding of BTS's WINGS album. Additionally, through the rebranding of the Asia Design Prize, VBstudio symbolically incorporated representations of the earth, humanity, and Asia within simple forms, effectively conveying the competition's commitment to fairness and a human-centered ethos.
김철휘는 지난 15년간 그래픽 디자인, 브랜드 아이덴티티, 아트웍, 폰트 디자인 등 다양한 시각 커뮤니케이션 분야에서 경험을 쌓아왔다. 한국을 기반으로 활동하지만 동아시아는 물론 글로벌 무대에서도 문화적 배경과 기술적 혁신을 균형 있게 담아낸 디자인을 제안하려 노력하고 있다. VB스튜디오의 작업은 브랜드의 진정성과 이야기를 시각적으로 풀어내어, 사람들이 디자인을 통해 자연스럽게 브랜드의 가치에 공감하도록 하는 데 초점을 둔다. VBstudio는 2016년 설립 이후 방탄소년단 ‘WINGS’ 앨범 브랜딩을 비롯한 다양한 프로젝트를 통해 브랜드 아이덴티티 구축, 그래픽 디자인 시스템 개발, 비주얼 커뮤니케이션 전략 수립 등 폭넓은 경험을 쌓아왔다. 또한 ‘아시아 디자인 프라이즈(Asia Design Prize)’의 리브랜딩 작업을 통해 단순한 형태 속에 지구, 인간, 아시아를 상징적으로 담아내며, 공정하고 사람을 위한 대회를 지향하는 메시지를 전달했다.
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KOREA
Prof. Hyunsun Kim
IDAS. Hongik University -
KOREA
Branding Director. Woosung Jun
Seaside City -
KOREA
Prof. Euiyoung Chun
Kyonggi University -
JAPAN
Prof. Yoshimaru Takahashi
Osaka University of Arts -
JAPAN
Prof. Shingo Ando
Kyoto Arts and Crafts University -
JAPAN
Director. Tetsuya Matsumoto
KTX archiLAB -
CHINA
Prof. Chen Tao
University of Shanghai for Science and Technology -
CHINA
Prof. MO Jiao
Tongji University -
KOREA
Prof. Joongwon Lee
Sungkyunkwan University -
KOREA
Prof. Sunah Kim
Kumoh National Institute of Technology -
KOREA
Director. Yongrak Park
FONTRIX -
KOREA
Director. Chul-Hwee Kim
VBstudio -
KOREA
Director. Youngha Park
Korea National University of Arts -
KOREA
CEO. Chad Song
Crack the Nuts -
CHINA
Prof. Xiang Chen
School of Design Jiangnan University -
KOREA
Director. Yena Choi
B for Brand -
CHINA
President. An Luo
TEAMS Design -
UK
Prof. Ryan Jongwoo Choi
Hanyang University -
CHINA
Prof. Gou Rui
Southwest Jiaotong University -
CHINA
Prof. Yuxiang Kuang
Jiangxi University of Finance and Economics art of school -
CHINA
Prof. LIU Jing
City University of Macau -
USA
Creative Director. Cathy Lee
CLAB -
CHINESE TAIPEI
Director. Wang Te Ming
U Visual Communication -
KOREA
CEO. Kang Bumkyu
PRESENT -
USA
Prof. Cliff Shin
University of Illinois at Urbana Champaign -
KOREA
CEO. Jin-Kyu Jang
Companoid Labs -
KOREA
Director. Sungjoon Hong
banksalad -
KOREA
Director. Sungho Park
MINISO DESIGN CENTER -
CHINESE TAIPEI
Creative Director. Xinhong Yeh
Cofound -
CHINESE TAIPEI
Director. Kris Tsao
DDG -
DENMARK
Designer. Sangwoo Cho
JABRA -
KOREA
Prof. Beomkwan Kim
University of Ulsan -
CHINA
Director. Long Jiao
Simon Electric Group -
JAPAN
President. Masuo Fujimura
Fujimura Design Studio -
USA
Sr. Design Manager. Kyu Lee
SharkNinja -
CHINA HONGKONG
Director. Danny Chiu
Danny Chiu Interior Designs -
USA
Director. Soo Yun Kim
Cisco -
CHINESE TAIPEI
Director. Huang Zi Yu
Existence Design -
KOREA
Director. Heechan Park
STUDIO HEECH -
CHINA HONGKONG
Creative Director. Regina Kwok
Artwill Interior Design House -
JAPAN
President. Atsumasa Tamura
Atsumasa Tamura Design Office -
CHINA
Prof. Bao Haimo
Dalian Minzu University -
KOREA
Director. Hoyoung Lee
250 DESIGN -
KOREA
Director. Doyoung Kim
DESIGNSORI
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