Communication

posheca

Extra Form

Country	Japan
Year	2025
Award	WINNER
Client	Ito Techo Co., Ltd.
Affiliation	D WEBER Inc.
Designer	KENICHI KEN MIZUNO, MISAKI MANABE
English	“posheca” is a new notebook from Ito Techo Co., Ltd., celebrating its 70th anniversary. It features an integrated pouch with a transparent window for storing colorful stationery, which rotates 180 degrees for easy access. The design blends traditional notebook elements with a modern, gadget-like look. Its square shape and see-through window create a visually striking impression, enhancing the joy of showcasing stationery. “posheca” aims to reaffirm the charm of analog planners while competing with smartphones. By combining functionality with a playful spirit, it aspires to be a stylish and practical writing tool for a diverse range of users.
Native	ポシェカは、伊藤手帳株式会社が70周年を記念して新発売するノートです。透明な小窓付きのポシェットを内蔵しており、色とりどりの文具を収納でき、180度回転することでスムーズに出し入れが可能です。 デザインは、従来のノートの要素を保ちながら、現代的でガジェットのような美しさを持っています。スクエアな形状とシースルーの窓が視覚的に印象的で、ユーザーが文具を見せる楽しさを提供します。この透明感は、収納したアイテムを際立たせるだけでなく、持ち運ぶ楽しさも加えています。 ポシェカはA5サイズで、224ページのドット仕様。カラーはダルブラック、ミントグリーン、ホワイトシルバーの3色展開です。このノートは、アナログ手帳の魅力を再確認しつつ、「ライバルはスマートフォン」をキャッチフレーズにデザインと開発をブラッシュしました。機能性と遊び心を兼ね備えたポシェカは、多様なユーザーに支持されるスタイリッシュで実用的なツールを目指しています。
Website	prtimes.jp/main/html/rd/p/000000191.000031231.html
Positive Comments
Judging Comments	“posheca” has been lauded for its clever blend of tradition and modernity. The 180-degree rotating pouch with a transparent window offers practical storage while adding a playful touch to the notebook. The square shape and see-through design elevate its visual appeal, making it both functional and stylish. By celebrating the charm of analog planners in the digital age, “posheca” brings a fresh, gadget-inspired twist to traditional notebooks, appealing to a wide variety of users with its aesthetic and user-friendly features.

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