Extra Form
Country Korea
Year 2025
Award WINNER
Client Lablup Inc.
Affiliation Vice Versa design studio
Designer MYO YOUNG KIM, CHAE HYUN KIM
English Backend.AI is a SaaS platform designed to streamline the building, training, and deployment of AI models, reducing the cost and complexity of AI management. The UX/UI enhancement project focused on simplifying the information structure, improving user experience, and ensuring accessibility to boost brand trust and competitiveness. By prioritizing simplicity, the design uses clear visual metaphors, intuitive colors, and icons for easy use by all. The creation of a sustainable design system also ensures consistent updates as the service expands globally, even without in-house designers.
Native Backend.AI는 모든 유형과 크기의 AI 모델을 효율적으로 구축, 훈련 및 제공, 필요에 따라 확장, AI 모델 관리에 드는 비용과 복잡성을 크게 줄여주는 SaaS(Software-As-a-Service) 서비스입니다. Backend.AI UX/UI 고도화 프로젝트는 복잡한 정보구조를 재정립하고, 사용자 경험과 기능 접근성을 개선하는 것을 목표로 하여 장기적으로 브랜드 신뢰와 경쟁력을 높이고자 하였습니다. 디자인은 '단순화'를 최우선으로 하여, 일반 사용자도 쉽게 이해하고 사용할 수 있도록 시각적 메타포와 직관적인 컬러 및 아이콘을 활용하였습니다. 또한, 해외 진출을 앞두고 있는 서비스이기에, 지속 가능한 디자인 시스템을 구축하여 내부 디자이너 없이도 일관된 서비스 업데이트가 가능하도록 한 것이 가장 큰 장점입니다.
Website v-vdesign.com
Positive Comments
Judging Comments This design has been praised for its focus on simplicity and accessibility, key factors that enhance the user experience and boost brand trust. The use of clear visual metaphors, intuitive colors, and easy-to-understand icons makes the platform user-friendly for all, regardless of expertise. By creating a sustainable design system, the platform ensures consistent updates and scalability, supporting Backend.AI’s global expansion without relying on in-house designers. This approach not only improves usability but also strengthens the service’s competitiveness in the AI market.
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