Country | Korea |
---|---|
Year | 2025 |
Award | WINNER |
Client | Lablup Inc. |
Affiliation | Vice Versa design studio |
Designer | MYO YOUNG KIM, CHAE HYUN KIM |
English | Backend.AI is a SaaS platform designed to streamline the building, training, and deployment of AI models, reducing the cost and complexity of AI management. The UX/UI enhancement project focused on simplifying the information structure, improving user experience, and ensuring accessibility to boost brand trust and competitiveness. By prioritizing simplicity, the design uses clear visual metaphors, intuitive colors, and icons for easy use by all. The creation of a sustainable design system also ensures consistent updates as the service expands globally, even without in-house designers. |
Native | Backend.AI는 모든 유형과 크기의 AI 모델을 효율적으로 구축, 훈련 및 제공, 필요에 따라 확장, AI 모델 관리에 드는 비용과 복잡성을 크게 줄여주는 SaaS(Software-As-a-Service) 서비스입니다. Backend.AI UX/UI 고도화 프로젝트는 복잡한 정보구조를 재정립하고, 사용자 경험과 기능 접근성을 개선하는 것을 목표로 하여 장기적으로 브랜드 신뢰와 경쟁력을 높이고자 하였습니다. 디자인은 '단순화'를 최우선으로 하여, 일반 사용자도 쉽게 이해하고 사용할 수 있도록 시각적 메타포와 직관적인 컬러 및 아이콘을 활용하였습니다. 또한, 해외 진출을 앞두고 있는 서비스이기에, 지속 가능한 디자인 시스템을 구축하여 내부 디자이너 없이도 일관된 서비스 업데이트가 가능하도록 한 것이 가장 큰 장점입니다. |
Website | v-vdesign.com |
Positive Comments |
![]() ![]() ![]() ![]() |
Judging Comments | This design has been praised for its focus on simplicity and accessibility, key factors that enhance the user experience and boost brand trust. The use of clear visual metaphors, intuitive colors, and easy-to-understand icons makes the platform user-friendly for all, regardless of expertise. By creating a sustainable design system, the platform ensures consistent updates and scalability, supporting Backend.AI’s global expansion without relying on in-house designers. This approach not only improves usability but also strengthens the service’s competitiveness in the AI market. |
CESCO Mylab Package Design
Shanhaijing Baijiu
TAIWAY NO.9
Relief Lab
Sculpture City Seoul Policy Branding
ATHOME Brand Identity Design
Hallucinogenic Mushrooms
Spotiway.voice guide for blind people
Global JONGGA Kimchi Design
KIMCHI CRUNCH BITES CRUNCH THE WORLD
OPENPATH Platform Design
Sony Central Labor Union 20th Anniversary
Crafting Comforts A Urban Reimagination
VOYEUR EXHIBITION Uncomfortable Gaze
BADGOM Sponsorship Branding
MORAL GARDENING
Elegami
Solver Dish Bar Eco Friendly Soap Packaging
Serene Brand Identity and Packaging Design
SaengGwaBang Yakgwa Rebranding
PODO wine
Oatracatabra
Happy Hualien Living Supplies Voucher
PICL Brand Identity Design
Smart Fish Shacha Tuna Floss Cake
GOODAM Brand Identity Design
KBS2 MUSIC BANK Visual Branding
Pearfect
SIMPLICITEA
itsWell brand design
OPENPATH Brand design
Cemeteries Matter
Bamboo
Jummyo Brand Identity design
Space Olympics Brand Identity Design
met
GyeongNam International Liquor Fair
META FEEL
PILM
MIIN SILOK BRAND IDENTITY
Arko Art Center
There is no special method
Here and Somewhere
Taiwan Hi marine highway brand
Kuma
CIDA Identity Rebrand
A STARZ VISUAL BRANDING
Baekje Soju Branding
UXUI Design for AIOps Platform Backend AI
posheca
HEALIUM
DETECTIVES THE TRADE SECRET VISUAL BRANDING
Designed by sketchbooks.co.kr / sketchbook5 board skin