Communication

There is no special method

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Slty Inc Inc.
Designer	Junbeom Park, Soohyun Nam
English	The thick laminated silver paper features only extended lines of text. Logos, and product descriptions have been purposely omitted to shift the focus solely on the message. When the handle is fully detached, the brand's core philosophy, "Routine of Practice," is revealed. Upon unfolding the package, the user first encounters five posters. On the front side, we find a message that encourages discipline, while the back features practical charts to help users effectively build routines. This packaging offers an interactive experience in which users can physically engage with it to discover and connect with the brand's philosophy.
Native	두껍게 합지된 은색 종이 위에 별도의 장식 없이 긴 글줄을 배치했습니다. 브랜드 정보, 로고, 제품 설명을 과감히 삭제하고 온전히 메시지에만 집중할 수 있는 패키지를 디자인했습니다. 글줄 가운데 가장 중요한 단어들은 괄호로 비워져 있어 궁금증을 유발하며, 그 부분에 절취 스티치를 활용한 손잡이를 배치해 자연스럽게 패키지를 열어보도록 유도합니다. 손잡이를 완전히 떼어내면, 틈새로 보이던 옐로우 컬러와 함께 브랜드 철학의 핵심인 ‘Routine of Practice’가 드러납니다. 이어서 패키지를 완전히 펼치면 제품보다 먼저 5장의 포스터가 등장하는데, 각 포스터에는 개인의 실천과 루틴에 대한 구체적인 내용이 담겨 있습니다. 포스터의 앞면에는 꾸준한 노력을 독려하는 메시지가, 뒷면에는 루틴을 효과적으로 만들 수 있도록 도와주는 표를 담아 매일의 연습을 돕고 자연스럽게 브랜드의 가치를 각인 시킵니다. 이 패키지는 단순한 포장을 넘어, 사용자가 직접 만지고 열어보며 브랜드 철학을 발견해 나가는 즐거움을 선사합니다.
Website	sltysociety.com
Positive Comments
Judging Comments	The design of this packaging effectively focuses on delivering the brand’s core message through minimalism and interaction. By omitting logos and product descriptions, the attention is drawn solely to the concept of "Routine of Practice." The unfolding experience, revealing posters with motivational messages and practical charts, enhances engagement and encourages users to connect with the brand’s philosophy. This thoughtful, interactive design has been praised for its ability to seamlessly blend aesthetics with function, making the packaging not just a protective cover but a meaningful part of the user’s journey.

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