Industrial

SPECTRA

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Hongik University
Designer	Seoyoon Lee, Yunseo Ma, Woohyuk Kang, Seungmin Lee
English	SPECTRA: Exploring Your Own Coffee Journey. Modern lifestyles value individuality and preferences. SPECTRA helps you discover your unique coffee taste. Under the slogan “Study About Taste,” SPECTRA symbolizes self-discovery through coffee. Inspired by lab tools, its designs feature circular elements like nozzles and dials, emphasizing precision and exploration. SPECTRA’s SP-Brew simplifies flavor selection with a single dial, creating your ideal cup. The SP-Grinder offers 30 grind levels and easy cleaning for fresh coffee every time. SPECTRA is more than coffee—it’s a journey of exploration.
Native	SPECTRA: 자신만의 커피를 탐구하는 여정. 현대인의 라이프스타일은 개성과 취향을 중시하며, 자신을 이해하고 표현하는 데 가치를 둡니다. SPECTRA는 이러한 흐름에 맞춰 개인의 취향을 발견하고 탐구하는 본질을 담아낸 제품입니다. “Study About Taste”라는 슬로건 아래, 커피를 통해 자신을 알아가는 여정을 지원합니다. 브랜드의 정체성은 실험실 도구에서 영감을 받은 디자인에 담겨 있습니다. 커피 머신과 그라인더에 적용된 노즐과 다이얼 같은 정밀한 원형 요소는 탐구의 즐거움과 정교함을 상징하며, 사용자가 자신의 커피 취향을 세심하게 조율하도록 돕습니다. SPECTRA의 SP-Brew는 직관적인 다이얼 하나로 간편하게 선호하는 맛을 선택할 수 있습니다. 이 설정은 커피의 맛으로 완벽히 구현되어, 사용자는 손쉬운 조작만으로 이상적인 커피 한 잔을 즐길 수 있습니다. SP-Grinder는 30단계의 분쇄도 조절 기능과 간편한 분리 및 세척 구조로 신선한 커피를 항상 유지하며, 사용자에게 최적의 경험을 제공합니다. SPECTRA는 커피를 단순히 소비하는 것을 넘어, 자신만의 취향을 발견하고 즐기는 새로운 경험을 제안합니다. 이제, 당신만의 커피를 탐구하는 여정을 시작해보세요.
Website	www.behance.net/gallery/191274517/SPECTRA-Branding-Product-coffee-machine-grinder
Positive Comments
Judging Comments	This design has been widely recognized for its innovative approach to coffee personalization. By integrating lab-inspired aesthetics with precise functionality, SPECTRA transforms coffee brewing into an intuitive and exploratory experience. The circular design elements and user-friendly controls reinforce the brand’s philosophy of self-discovery through taste, making it a standout in modern coffee culture.

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