Communication

KIMCHI CRUNCH BITES CRUNCH THE WORLD

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Daesang Corporation Co., Ltd.
Designer	Min Jinhee, Cha Jungmin
English	KIMCHI CRUNCH BITES, by JONGGA, a globally recognized Korean kimchi brand, offers a modern twist on authentic kimchi. Made with finely chopped Napa cabbage and radish, it delivers a signature crunch and vibrant flavor. Packaged in a striking coral-red PET container with a transparent window, it pairs effortlessly with diverse cuisines, enhancing dishes like pizza, tacos, and ramen. Produced in Korea, it blends rich heritage with a modern, playful design, introducing Korea's healthy and delicious kimchi to consumers worldwide and offering endless possibilities for creative and adventurous meals.
Native	글로벌 김치 브랜드 종가에서 만든 신제품 '김치크런치바이츠'는 매콤달콤한 양념과 잘게 썬 배추와 무의 크런치한 식감이 특징인 새로운 김치입니다. 한국의 건강하고 맛있는 김치를 전 세계 소비자들이 다양한 글로벌 요리와 함께 간편하게 즐겨 먹을 수 있는 것이 제품의 특징입니다. 이 제품은 피자, 타코, 라면, 샌드위치, 나초 등 다양한 음식에 곁들일 수 있어 활용도가 높으며, 전통 김치의 풍미를 현대적으로 재해석해 글로벌 소비자들의 입맛에 맞췄습니다. 특히, 한국에서 생산된 정통 김치를 기반으로 깨끗한 제조 과정을 통해 만들어져 품질과 신뢰를 더했습니다. 패키지 디자인 또한 밝고 생동감 있는 색상으로 구성되어, 제품의 신선함과 재미를 시각적으로 강조하며 세계 어느 시장에서도 눈에 띄는 매력을 자랑합니다. '김치크런치바이츠'는 한국의 전통과 혁신을 결합해 새로운 식문화를 제안하는 특별한 김치입니다.
Positive Comments
Judging Comments	KIMCHI CRUNCH BITES has been highly praised for its innovative approach to traditional kimchi, offering a convenient, modern twist while preserving authentic Korean flavors. The striking coral-red packaging with a transparent window enhances visual appeal and accessibility, making it ideal for global consumers. Its versatile pairing with diverse cuisines further broadens kimchi’s culinary potential, successfully blending heritage with contemporary food culture.

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