LEGACY BEYOND ASIA - INDEX_ Vol.1

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INDEX_ Vol.1 - Branding Studio

#Index #Branding #ROOM 1707 #artless #Serious Studio #China #Japan #Philippines

12/19/2025

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they stand for. Rather than cataloguing projects, INDEX documents the design language and attitudes shaped by local identity, industry, and cultural environments across Asia.

"ROOM 1707, artless Inc., and Serious Studio operate in different regions across Asia, yet share a common approach to branding that extends beyond visual expression into experience and contextual structure. Based in China, ROOM 1707 focuses on spatial branding and visual identity, translating cultural context and local specificity into clear brand systems through a careful balance of color, typography, and user experience. Japan-based artless Inc. works across graphic design, spatial design, and branding, guided by a philosophy centered on human sensibility and refined minimalism, delivering integrated design shaped by a consistent worldview. Serious Studio, based in the Philippines, concentrates on graphic design, typography, and brand communication, combining experimental and functional approaches to express brand identity while supporting branding processes from concept to communication through strategic design thinking."

China

Studio: ROOM 1707

URL: https://www.room1707.com

Profile: ROOM 1707 is a China based design studio and creative team specializing in spatial branding and visual identity design. With an approach grounded in cultural context and local specificity, they translate brand identity and messaging into clear visual systems. Across branding projects, they balance color, typography, and user experience elements to help brands communicate with clarity and consistency in the market and to their audiences.

Japan

Studio: artless Inc.

URL: https://www.artless.co.jp

Profile: artless Inc. is a Japan based multidisciplinary design studio working across graphic design, spatial design, and branding. Guided by a philosophy of designing “spaces and environments for human sensibility,” the studio goes beyond surface visuals to deliver integrated design that considers the full user experience. Their work, spanning environments, packaging, branding, and publishing, reflects a consistent worldview shaped by Japanese refinement and a minimalist aesthetic.

Philippines

Studio: Serious Studio

URL: https://serious-studio.com

Profile: Serious Studio is a Philippines based branding and design studio focused on graphic design, typography, and brand communication. Through an approach that is both experimental and functional, they bring the essence of brand identity into visual form while emphasizing strategic design rooted in each client’s story and context. Collaborating across diverse industries, they demonstrate strong expertise in supporting branding from concept to communication.