Communication

ZERO Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Sejong University
Designer	Ho Sub Park
English	Currently, one-third of South Korea raises pets. In line with this, many pet products are being supplied to the market.However, consumers are always exposed to harmful products.We propose a pet brand to these consumers.The logo is designed using the law of closure in which a dog bites 0 and metaphorically indicates that it is not harmful at all.In Korea, it is legally difficult to display 0%, but simple dog illustrations combined with logos break away from these restrictions and instill familiarity. Inspired by Herbert Flubalin's Avant Garde Godic, we made a font dedicated to brands that symbolizes wit, innovation, and a spirit of challenge.
Native	대한민국은 현재 1500만 반려가구 시대이며, 넘치는 수요에 따라 해로운 반려동물 제품들도 과다공급되고 있다. 따라서 불안감을 느끼는 소비자들에게 신뢰와 건강을 추구하고 약속하는 새로운 반려동물 제품 브랜드를 제안한다. 제로 브랜드의 네이밍은 해로운 성분이 0%, 즉 조금도 들어가있지 않다는 뜻이며 소비자들에게 신뢰와 건강을 약속한다. 로고의 형태는 강아지가 숫자 0을 물고 있는 형태를 폐쇄성의법칙에 따라 단순하게 디자인 되었으며 브랜드 컬러는 유쾌함과 친근함을 줄 수 있는 ‘Zero Orange’가 사용 되었다. 0% 라는 것을 강조하며 직접 표기하는 방법은 국내에서 법리적으로 어려운 일이지만 로고와 결합된 패키지의 메인 이미지가 되는 몇 가지의 단순한 강아지 일러스트들은 이러한 표현방식의 제약에서 벗어나게 해주고 제품내의 바리에이션을 나타냄과 동시에, 친근함을 소비자들에게 심어준다. 그리고 Herbert F Lubalin의 Avant Garde Gothic에서 영감을 얻어 위트와 혁신 그리고 도전정신을 상징하는 브랜드 전용 서체를 개발하였다. 이 서체 역시 O를 이미지를 담는 그릇으로 볼수있으며 브랜드 로고가 알파벳 O를 대체하여 조형적으로 뜻과 이미지를 결합시킬수 있는 이 서체의 특징을 강조한다.
Positive Comments

1. in Space
   

   Changwon Public Library Rebranding

2. in Industrial
   

   Antige Micro needles Therapy System

3. in Industrial
   

   Loven Collection

4. in Industrial
   

   UNION MEDICAL UNIPICO

5. in Industrial
   

   ACE MEDICAL Medical Humidifier AHC Series

6. in Communication
   

   Tmall Autocare Tuning Center

7. in Communication
   

   heen Pinkme Blueme

8. in Communication
   

   IROIRO Eco Friendly Natural Life SOAP BAR

9. in Industrial
   

   Single RF needle

10. in Communication
    

    Absolut Lab

11. in Industrial
    

    TRIFIT

12. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

13. in Industrial
    

    Smart Posture Measurement BAREUM series

14. in Communication
    

    Theiere

15. in Communication
    

    Brand Design for LUHA SHOP

16. in Industrial
    

    ENT Medical Chair System

17. in Communication
    

    COCON

18. in Space
    

    KClighting Global Flagship Showroom

19. in Communication
    

    KHASTO Brand Identity

20. in Communication
    

    Scott fabric deodorizers packaging

21. in Communication
    

    Smart Home Network Wall Pad HNF I8240

22. in Communication
    

    WATER APP

23. in Communication
    

    Intelligent Wind Turbine Prediction System

24. in Communication
    

    Smart Irrigation Agriculture Platform

25. in Communication
    

    Packing for CHJ Jewellery products

26. in Industrial
    

    STEADFAST Coffee Brewer

27. in Communication
    

    ANANTI Journey

28. in Industrial
    

    yokun Olfactory Training System

29. in Industrial
    

    PANCOM Hope thermometer campaign branding

30. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

31. in Communication
    

    THE Craving

32. in Industrial
    

    Listener

33. in Industrial
    

    sos balloon

34. in Industrial
    

    FUN TO barbecue integrated box

35. in Communication
    

    Premium makgeolli Weorabi

36. in Communication
    

    GENG TIAN

37. in Communication
    

    WARNING

38. in Industrial
    

    Aunion Objet Multi Plug

39. in Communication
    

    MYCRO BAY

40. in Communication
    

    Artisans of Korea

41. in Communication
    

    build up

42. in Communication
    

    2and4

43. in Communication
    

    ZERO Brand Identity

44. in Industrial
    

    Transper

45. in Industrial
    

    Cozy Time

46. in Industrial
    

    In Outside

47. in Communication
    

    Lan Ya Bai Yun

48. in Space
    

    IOC for Midea Headquarter

49. in Space
    

    Zhangzhou City Museum

50. in Communication
    

    Ding Ding HK Tramways Board Game

51. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

52. in Communication
    

    Soundcore A Lin Online Concert

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