Communication

60 year memories of WAN CHUAN HSING

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Client	WAN CHUAN HSING
Affiliation	IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer	HUNG JUI CHUN AND LIN CHUN CHANG
English	In order to inherit the intelligence of the ancestor and keep both the best taste and the best scent, they insist all products are all hand made under ancient techniques. WAN CHUAN HSING takes advantage of redesigning the packaging to enhance the interactions with customer, which also contributes to reminiscing their great memories of this brand. And this design combine with the function piggy bank and delicate book-shaped on packages.Additionally, those are able to bring out not only more resonations and interactions between customers and butcher shop.
Native	來自世界三大宗教活動之一的大甲媽祖遶境故鄉，歷經四代家庭傳承的萬全馨，承襲祖傳技術與精神，更堅持採用當日新鮮溫體豬肉並手作肉脯，為的是讓消費者品嚐到肉脯最佳口感與香氣。但曾受歡迎的肉脯老店，至今卻與新世代產生隔閡，逐漸沒落。為延續萬全馨的企業價值，我們透過包裝讓消費者再度開啟萬全馨的故事。 首先為滿足東方送厚禮之文化習俗，以豬(珠)寶盒概念打造年節禮盒。透過禮盒上的燙金質感處理與喜氣配色，讓禮盒顯著落落大方，並誠心遞送萬全馨用心製作的珍貴肉脯。除了視覺與味蕾饗宴外，在禮盒中結合存錢撲滿元素，象徵企業飲水思源、腳踏實地的精神，亦營造兒時存錢至小豬撲滿的美好回憶，更讓消費者天天存錢以延續包裝利用價值。 同時，也為符合現代消費者少量購買的消費習慣與需求，設計一款以書型結構為主的文創小禮，便於觀光客隨手攜帶之伴手禮。包裝內外以橘紅色與藍色之對比配色，打造出現代復古風格。再配上手感的插畫風格，留存萬全馨用料實在、手作精神，更使包裝更有內涵與溫度。當消費者開啟包裝時，正是開啟萬全馨一甲子的豐富故事，更讓萬全馨肉脯的故事代代相傳!
Positive Comments

1. in Communication
   

   Sauce Expert

2. in Communication
   

   Project Echo

3. in Space
   

   Space 5 point 7

4. in Space
   

   bibu pet store

5. in Communication
   

   Zaishengdao Rice Packaging Design

6. in Industrial
   

   Plani

7. in Communication
   

   Butak Care app services for care workers

8. in Industrial
   

   Seal Built with Native Soil

9. in Communication
   

   Prejudice

10. in Industrial
    

    Carry On

11. in Communication
    

    Origami Amenities

12. in Communication
    

    History and Legend of Gangneung

13. in Industrial
    

    Hypergrowth Onboarding Kit

14. in Communication
    

    Concept ARC Dual Flush Valve

15. in Space
    

    Mist Garden

16. in Space
    

    H Wave Wall

17. in Industrial
    

    cocoda chair

18. in Space
    

    Quanzhou Experimental Middle School

19. in Communication
    

    Midea Industrial City smart operation of IOC

20. in Space
    

    IOC of Jingzhou factory

21. in Space
    

    Boundless Boundaries

22. in Communication
    

    MY CHOICE Visual Branding

23. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

24. in Communication
    

    TL BRAND DAY in NC PARK

25. in Communication
    

    NCSOFT Leaders Kit

26. in Communication
    

    Welcome FG Seasons Greetings Pack

27. in Space
    

    Ribbon House

28. in Space
    

    Mancave

29. in Industrial
    

    Ecological friendly multifunctional felt bag

30. in Communication
    

    Matsu HandPulled Noodle Brand Design

31. in Communication
    

    TOLOKAH Brand Design

32. in Communication
    

    Tuntex Branding

33. in Space
    

    Chengdu MINI Showroom Complex

34. in Space
    

    Bamboo House

35. in Space
    

    Birch Forest

36. in Space
    

    Stream Office

37. in Communication
    

    Smart Home Network Wall Pad HDHN4000

38. in Communication
    

    Sunforest

39. in Communication
    

    XIJIAJIA An AI Digital Human

40. in Communication
    

    Breeze White

41. in Communication
    

    AIOT Smart Park Integrated System

42. in Communication
    

    4paradigm Sage HyperCycle CESS

43. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

44. in Space
    

    My Boundary

45. in Communication
    

    60 year memories of WAN CHUAN HSING

46. in Communication
    

    Smart Home Solution System HDHN 4000SET

47. in Space
    

    Daotianyi Moutain Hotel

48. in Space
    

    House in Niigata

49. in Communication
    

    DNAKE Sapphire Series

50. in Space
    

    DNAKE Smart Central Control Screen Knob

51. in Space
    

    Maguro

52. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

53. in Space
    

    BTS

54. in Communication
    

    EYEV

55. in Communication
    

    Ridiculous Car Crashing New Media Art

56. in Communication
    

    THE WEE THINGS

57. in Communication
    

    Hand in hand family fruit

58. in Communication
    

    HWARANG

59. in Industrial
    

    COS Conveyer

60. in Industrial
    

    A fast applied airbag fixing bandage

Designed by sketchbooks.co.kr / sketchbook5 board skin