Communication

Indie Game & Culture Festival Burning Beaver

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	Smilegate Future Lab
Affiliation	Smilegate Inc.
Designer	Yongwoo Kim, Youngyoon Joo, Bo Gyun Kim, Eun Hwa Do
English	The visual design of the Burning Beaver Indie Game Festival is deeply rooted in the behaviors, attitudes, and personalities of indie game creators. Every aspect of the festival’s branding, from its logo to its character designs, focuses on capturing the essence of the creators' moments—whether they are working, resting, celebrating, getting frustrated, or "burning" with passion. These moments are translated into visual elements that resonate with the emotional and dynamic experiences of the creators, making the design highly relatable to the target audience.
Native	‘버닝비버’ 인디게임 & 컬처 페스티벌은 인디게임 크리에이터들의 열정과 창의성을 공유하는 축제입니다. 이 페스티벌은 스마일게이트가 인디게임 커뮤니티를 지원하고, 게임 개발자들과 팬들 간의 교류를 촉진하기 위해 개최합니다. 스스로 댐을 만드는 생태계의 토목공학자이자 부지런함의 상징인 비버는 자신만의 게임 세계관을 만들기 위해 ‘Burning’하는 인디게임 크리에이터의 페르소나로서 페스티벌의 모든 활동과 메시지를 대표합니다. ‘버닝비버’는 페스티벌 브랜드이자 주최자로서 개발자 간의 유대감을 강화하고, 관객들에게는 창의적인 게임 세계로 초대하는 역할을 합니다. 동시에, 다른 게임 이벤트와 차별화된 독특한 축제 분위기를 전달하며 페스티벌의 정체성을 확립하는 데 중요한 역할을 하고 있습니다.
Website	burningbeaver.com/main
Positive Comments
Judging Comments	This design is praised for its deep understanding of indie game creators' personalities and emotions. By capturing their passion, frustrations, and moments of celebration, the branding creates a highly relatable and dynamic visual experience. The use of logo and character designs that mirror the creators' real moments allows the festival to connect with its audience on an emotional level. This thoughtful approach effectively communicates the essence of indie game culture and fosters a strong bond between the event and its participants.

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