Space

VIBE TWLV NEW YORK

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	VIBE TWLV LLC
Affiliation	STUDIO XYJ LLC
Designer	YOO JOUNG HWANG
English	VIBE TWLV is an experiential commercial platform space with the concept of SUPERNORMAL UNIVERSE that opened in Williamsburg, New York, USA in October 2024. It is not simply an offline retail space that sells products, but is designed with furniture and structures that are easy to transport, disassemble, and reassemble so that it can be transformed into a concert hall, fashion show runway, seminar, party, etc. It is a new format creative content space that maximizes the variability of offline spaces and shows solutions as a future retail store.
Native	VIBE TWLV는 2024년 미국 뉴욕 윌리엄스버그에 오픈한 ‘SUPERNORMAL UNIVERSE’라는 콘셉트의 체험형 멀티숍입니다. 다양한 브랜드를 위한 패션 기반 콘텐츠를 만드는 VIBE TWLV는 단순히 브랜드 제품을 판매하는 리테일 공간의 경계를 넘어서는 새로운 형식/새로운 종류의 쇼룸 공간입니다. 온라인과 오프라인을 연결하여 새로운 브랜드를 론칭하는 데 도움이 되는 인큐베이팅 공간이자 다양한 브랜드와 협업할 수 있는 창의적인 콘텐츠를 활용한 경험을 제공하는 매력적인 플랫폼 공간을 목표로 합니다. 유연한 독립형 유닛과 다재다능한 DMX 조명 설치로 콘서트 홀, 패션 런웨이, 세미나, 파티장 등 다양한 유형의 공간으로 쉽게 변형할 수 있습니다. 모든 가구는 쉽게 이동하고 운반할 수 있도록 설계되었으며, 분해 및 재조립이 가능하여 오프라인 공간의 가변성을 극대화하는 미래형 리테일 매장으로서 최적의 공간을 제안합니다.
Website	xyjxyj.com
Positive Comments
Judging Comments	VIBE TWLV was praised for its innovative spatial adaptability, redefining the concept of experiential retail. The modular furniture and structures were acclaimed for enabling seamless transformation into diverse event formats, from concerts and fashion shows to seminars and parties. Its forward-thinking design was recognized as a pioneering model for the future of retail, maximizing flexibility and creating a dynamic commercial and cultural hub in Williamsburg, New York.

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