Extra Form
Country |
China Hong Kong |
Year |
2022 |
Award |
WINNER |
Client |
3HK |
Affiliation |
IMO design |
Designer |
Yan Yik Lun, Marco Choi, Natalie Chan, Fung Yeung |
English |
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, our newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match customers' desire for a smarter, simplified, and relaxed lifestyle. Which created a simple, spontaneous yet modern edge to the meaning of aesthetic beauty. |
Native |
流動網絡丶智能手機發展至今除了強調以新科技作賣點外,更強調怎樣幫助我們簡化工作、優化生活體驗等與生活息息相關事宜。我們亦以此作靈感,以流動生活美學作主題,通過全新打造的3 shop 形象店,結合對時下客戶所追求隨性悠閑的生活態度及迎合品味的認同。
新店佔地150平方米,設計以黑白色高對比線條連貫整個店舖的空間,延伸至每寸角落。另外,方正的格局配合大斜紋線條的燈槽及地板,線條利落同時結合品牌顏色。加上其他部份亦利用上木飾面作元素,形成溫暖丶低調的感覺。另結合開放天花的高樓底優勢,呈現出全新3 shop 簡約丶隨性,同時具時尚玩味的新美學態度。
全新而設的3 Supreme專尚客戶服務區,我們以頭等機倉客椅作概念,利用能阻隔聲音的吸音布材為半高間隔,打造出具高私隱度的專屬服務櫃檯。另以白色立體條紋玻璃丶金色不銹鋼配合具層次的燈槽效果,組合出簡潔奢華的主題背牆。
店內最入位置另設有以活動玻璃屏風作間隔的工作坊,為客人提供手機教學及員工培訓。玻璃間隔可以通過路軌打開,連接外面的體驗區型成多功能空間,可同時容納多達40人。是媒體活動、發布會、慶典、社交和商務招待會的絕佳場所。 |
Positive Comments |
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