Space

3 Mobile Lifestyle Store

Extra Form
Country	China Hong Kong
Year	2022
Award	WINNER
Client	3HK
Affiliation	IMO design
Designer	Yan Yik Lun, Marco Choi, Natalie Chan, Fung Yeung
English	The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, our newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match customers' desire for a smarter, simplified, and relaxed lifestyle. Which created a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Native	流動網絡丶智能手機發展至今除了強調以新科技作賣點外，更強調怎樣幫助我們簡化工作、優化生活體驗等與生活息息相關事宜。我們亦以此作靈感，以流動生活美學作主題，通過全新打造的3 shop 形象店，結合對時下客戶所追求隨性悠閑的生活態度及迎合品味的認同。新店佔地150平方米，設計以黑白色高對比線條連貫整個店舖的空間，延伸至每寸角落。另外，方正的格局配合大斜紋線條的燈槽及地板，線條利落同時結合品牌顏色。加上其他部份亦利用上木飾面作元素，形成溫暖丶低調的感覺。另結合開放天花的高樓底優勢，呈現出全新3 shop 簡約丶隨性，同時具時尚玩味的新美學態度。全新而設的3 Supreme專尚客戶服務區，我們以頭等機倉客椅作概念，利用能阻隔聲音的吸音布材為半高間隔，打造出具高私隱度的專屬服務櫃檯。另以白色立體條紋玻璃丶金色不銹鋼配合具層次的燈槽效果，組合出簡潔奢華的主題背牆。店內最入位置另設有以活動玻璃屏風作間隔的工作坊，為客人提供手機教學及員工培訓。玻璃間隔可以通過路軌打開，連接外面的體驗區型成多功能空間，可同時容納多達40人。是媒體活動、發布會、慶典、社交和商務招待會的絕佳場所。
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