LEGACY BEYOND ASIA - Hao Chi De King Cuttlefish Logo

Hao Chi De King Cuttlefish Logo

Communication

Area

China

Year

2021

Award

WINNER

Client

Hao Chi De

Affiliation

SunDesign

Designer

JIANSUN

English

For young people to work overtime and need to replenish energy inspiration: We focus on interesting innovations, further consolidating the brand's commitment to provide nutritious snacks for hard-working young people. The concept combines ordering with fun. Designed specifically for young people who order meals overtime. Inspired by Fujian coastal culture, the unique design echoes the combination of big cuttlefish and gestures, using gestures to express. By using these big cuttlefish illustrations as a beautiful way of expression, the traditional catering lack of personality homogeneity problem is broken.

Native

主要功能：针对于年轻人加班，补充能量启发：我们专注于新的有趣的创新主张，进一步巩固了该品牌为辛苦工作的年轻人提供营养食品的承诺。好吃德大墨鱼是全新的产品，传统的餐饮品牌已过时，与时俱进，好吃德大墨鱼理念将订餐与乐趣结合。产品、食谱、线上订餐、故事和设计才能将其新发明为“快乐大墨鱼烹饪体验”，专门针对年轻人加班网上订餐者而设计。独特的项目描述：受到福建沿海文化到餐桌“美食家”的启发，我们独特的设计呼应了大墨鱼与手势组合形式，运用肢体表达打。消费者可以根据图标选择下单购买份数。好吃德大墨鱼通过使用这些大墨鱼插画作为美丽的表达方式打破了传统的餐饮缺乏个性同质化问题。成为年轻人加班网上订餐者首选。

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