Communication

NC PLAY PROJECT

Extra Form

Country	Korea
Year	2023
Award	GRAND PRIZE
Affiliation	NCSOFT
Designer	NCSOFT Brand communication division
English	First ART PLAY is a media art project that purely looks at games through collaboration with media artists. Second TOON PLAY is a brand webtoon that re-examined NPC in the game in collaboration with cartoonist. Third TYPE PLAY is a collaboration work with graphic artist, providing a play tool that can be typed and assembled through a painting language called Dingbat Font. The last FICTION PLAY is a short story project in which 7 writers unravel their imaginations under the theme of "The Future of Joy." NC PLAY was held as a special exhibition that can be seen not only online but also offline, and will continue to create NC's own enjoyment.
Native	첫번째 [ART] PLAY는 양민하 미디어 아티스트와의 컬래버레이션을 통해 게임을 순수하게 바라보는 미디어 아트 프로젝트다. 두번째는[TOON] PLAY로 탄생한 ‘디 오버레이(The Overlay)’로, 웹툰 작가 최현주와 협업하여 게임 속 NPC를 재조명한 브랜드 웹툰이다. 세번째 [TYPE] PLAY는 조규형 아티스트와의 컬래버레이션 작업으로, 딩벳폰트라는 그림언어를 통해 타이핑을 하며 조립할 수 있는 놀이 도구를 제공한다. 마지막 [FICTION] PLAY는 7명의 작가가 ‘즐거움의 미래’ 라는 주제로 작가 각각의 상상을 풀어낸 단편 소설 프로젝트이다. NC PLAY는 온라인 뿐만 아니라 오프라인에서도 만나볼 수 있는 특별 전시를 진행했으며, 앞으로도 엔씨만의 새로운 즐거움을 만들어 나갈 예정이다.
Website	about.ncsoft.com/news/article/nc-play-project
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