Communication

MIIN SILOK BRAND IDENTITY

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	HLB Life & Healthcare Co., Ltd.
Affiliation	YNL DESIGN Co., Ltd.
Designer	LIZ YOONA LEE, MINJI SEO
English	HLB Life & Healthcare’s MIIN SILOK addresses the skin concerns of women in their 30s and 40s using rice lees, a by-product of traditional Korean rice wine, makgeolli. The name combines “miin” (beauty) and “silok” (historical records), emphasizing Korean heritage. Under the slogan “Beauty Archive,” the brand features a vertical Hangul logotype inspired by traditional records, blending elegance and modernity. The design highlights Korean aesthetics with Soft Ivory and Modern Dark Brown, rice grain motifs, and hanji-like textures. Packaging incorporates shimmer fabric and traditional knot, creating a unique harmony of tradition and innovation.
Native	미인실록은 HLB Life & Healthcare가 30~40대 여성의 피부 고민을 해결하기 위해 개발한 프리미엄 더마코스메틱 브랜드입니다. 한국 전통주 막걸리의 부산물인 쌀지게미를 핵심 성분으로, ‘미인’(아름다움)과 ‘실록’(역사 기록)의 의미를 결합한 네이밍을 통해 브랜드의 신뢰성과 기술력을 담아냈습니다. YNL은 한국 전통과 현대적 감각을 조화롭게 표현하여 차별화된 시각적 경험을 제공합니다. 글로벌 확장성을 고려해 개발된 슬로건 ‘Beauty Archive’와 전통 세로 쓰기에서 영감을 받은 한글 로고타입은 한글 명조체의 삐침과 현대적 디자인을 결합해 한국적 미학을 강조합니다. 브랜드 컬러는 핵심 원료인 쌀지게미를 상징하는 Soft Ivory와 Modern Dark Brown을 사용해 브라이트닝 기능을 표현하며, 여백의 미와 쌀알 그래픽 모티브를 통해 직관적인 성분 전달이 가능하도록 디자인했습니다. 패키지는 실록에 사용된 한지와 쌀지게미 추출 시 사용하는 광목천에서 영감을 받아, 한지 텍스처 종이와 쉬머한 천을 2차 포장재로 활용했습니다. 전통 매듭 디테일은 한국 전통의 가치를 담아 특별한 브랜드 경험을 제공합니다.
Website	www.ynldesign.com
Positive Comments
Judging Comments	This design is praised for blending traditional Korean elements with modern aesthetics. Using rice lees from makgeolli, it combines heritage with skincare, appealing to women in their 30s and 40s. The vertical Hangul logotype, Soft Ivory and Modern Dark Brown colors, and rice grain motifs reflect elegance and authenticity, while the shimmer fabric and traditional knot add a unique, innovative touch.

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