Communication

PILM

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Kyonggi University
Designer	INWOO YEO
English	PILM is a service-oriented brand that has a slogan that makes you find yourself fading in the complex modern world. PILM records me and builds memories (PILE, PICTURE, FILM).That's what it means. It records me fading in any form, such as writing, photography, and video, through the service. The logo type of PILM reinterprets the space of the front letter P (1:1.618) with multiple meanings and uses it as a graphic element. It creates our own grid within PILM to specify a new grid of pictures, and provides the experience of stacking my memories on the grid of PILM, not on a typical grid of pictures.
Native	PILM은 복잡한 현대사회에서 희미해져가는 나를 찾게 해주는 슬로건을 가지고 있는 브랜드입니다. PILM(PILE, PICTURE, FILM)은 나를 기록하고 추억을 쌓다.라는 의미를 가지고 있습니다. 이는 글, 사진, 영상 등 어떤 형태로든 희미해져가는 나를 기록합니다. PILM의 로고타입은 여러 의미를 가지고 있는 앞 글자 P의 공간(1:1.618)을 재해석하여 그래픽 요소로 사용합니다. PILM 안에서의 자체적인 우리만의 그리드를 생성해 새로운 사진의 그리드를 지정하였고, 나의 추억을 일반적인 사진의 그리드가 아닌 PILM의 그리드에 쌓아 올린다는 경험을 제공합니다. 이는 새로운 사진의 규격을 정의하는 것뿐만 아니라 특별한 공동체의 경험을 느끼게 합니다. 이러한 PILM의 아이덴티티를 담은 애플리케이션들을 제공하며 새로운 추억, 기록에 대한 서비스를 재정의합니다.
Positive Comments
Judging Comments	PILM is commended for its deep, reflective concept of preserving memories in an increasingly complex world. The brand's name and logo effectively symbolize its mission—recording and storing personal moments in various forms. The use of the front letter "P" as a graphic element to represent multiple layers of meaning is a smart, innovative design choice. The experience of "stacking memories" on a new visual grid, rather than a conventional one, makes PILM stand out in the realm of memory documentation, offering users a unique and meaningful way to preserve their lives.

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