Extra Form
Country Korea
Year 2025
Award GOLD WINNER
Affiliation ATHOME Corp.
Designer Sehoon Na, Gyuseong Choi, Seowoo Shin, Jiyun Jung, Soi Jeon
English ATHOME is a home lifestyle partner solving hidden customer problems by identifying subtle daily inconveniences and creating Home Lifestyle Solution Brands. Its design motif, Triangle Edge, inspired by solutions for hidden problems, symbolizes distinctive solutions through small but impactful differences. This motif redefines the basic logotype and serves as the foundation for ATHOME’s custom typeface. Paired with minimal typography, the typeface is applied across business cards, templates, posters, and welcome boxes, ensuring a cohesive brand identity.
Native 앳홈은 고객의 숨겨진 문제를 해결하는 홈 라이프스타일 파트너입니다. 고객의 일상 속 숨겨진 불편함을 우리만의 관점으로 세심하게 발견하고, 이를 해결함으로써 최고의 홈 라이프스타일 솔루션 브랜드를 만들어 가고 있습니다. ‘숨겨진 문제를 해결하는 솔루션’에서 영감을 얻은 디자인 모티브 ‘Triangle Edge’는 앳홈 아이덴티티 디자인의 핵심 표현입니다. 이 모티브는 사소해 보이는 작은 차이를 통해 만들어지는 앳홈만의 차별화된 솔루션을 상징합니다. ‘Triangle Edge’는 노멀한 로고타입을 새롭게 재해석했으며, 이를 기반으로 앳홈의 전용서체를 디자인 개발했습니다. 전용 서체와 미니멀한 타이포그래피를 활용하여 명함, 서식류, 포스터, 웰컴 박스 등 다양한 애플리케이션을 일관되게 디자인하며, 브랜드의 정체성을 확립했습니다.
Website www.athomecorp.com
Positive Comments
Judging Comments ATHOME has been widely commended for its thoughtful brand identity, seamlessly integrating functionality and aesthetics. The "Triangle Edge" motif effectively conveys the brand’s commitment to solving hidden daily inconveniences through subtle yet impactful design choices. Its custom typeface and minimalist typography create a cohesive and recognizable visual language, enhancing brand consistency across various touchpoints. This project is acclaimed for its innovative approach to home lifestyle branding and its refined, solution-driven design philosophy.
Board Pagination ‹ Prev 1 2 3 4 5 6 ... 39 Next ›
/ 39
  1. Villa A

  2. Lightingribbon Penthouse

  3. Deloitte University Asia Pacific China

  4. Ossuary Hall Prabha

  5. Honshitsu

  6. Combining Tactile Learning Tool

  7. Augmented Limb

  8. Modular Design of Small Household Appliances

  9. Horng Shan House

  10. Turning point

  11. CESCO Mylab Package Design

  12. Aida Sekkei Precut Division Ibaraki Factory

  13. Fat Wood Shoji

  14. Xuan Paper Courtyard

  15. Yeoui Roll Park

  16. IGLOO Night Light

  17. Worknic

  18. Complex 1 wifi router

  19. Cafe N Plus An Ambiguous Boundary

  20. The Dawn

  21. TDL A6101

  22. THE H All Life care House

  23. AccuStream Sensor Faucets Collection

  24. Rift House

  25. Shanhaijing Baijiu

  26. TAIWAY NO.9

  27. Relief Lab

  28. Pebble Soap

  29. Nex Concept pickle jar

  30. Sculpture City Seoul Policy Branding

  31. Royal One

  32. Design Tools

  33. EZVIZ 90x Dual Camera Series

  34. WizFLO Hand Shower Range

  35. Kyoei Steel Yamaguchi New Office Building

  36. ATHOME Brand Identity Design

  37. Hallucinogenic Mushrooms

  38. minix clothes dryer

  39. Tutoro

  40. Spotiway.voice guide for blind people

  41. Grohe PreFilter

  42. DURI portable folding potty

  43. COOGHI G9 Green Mamba road bike

  44. H n abyz HnX 1 Portable X Ray

  45. SWEETFULL

  46. Global JONGGA Kimchi Design

  47. KIMCHI CRUNCH BITES CRUNCH THE WORLD

  48. Healthy Pleasure Park

  49. Big Net Playgroud

  50. KZ PARKING LOT Signage

  51. OBJET LIQUID

  52. OPENPATH Platform Design

Board Pagination ‹ Prev 1 2 3 4 5 6 ... 39 Next ›
/ 39

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5